‘State of Seattle’ Survey

THE STATE OF * SEATTLE Weber Shandwick's Third Annual 'State of Seattle' Survey polled 500 local residents to find out their perceptions of the city, including the economy, civility, culture and the media. Here's a snapshot of what we found: 2012 SURVEY ECONOMY JOB SECURITY Among those employed, job security is high with 91 percent feeling at least somewhat secure about their current job situation. US ECONOMY ... 52% Seattle residents believe the state of the U.S. economy is weak. 83% 91% 53% Those that feel the economy will be stronger a year from now 2011 2012 CIVILITY • ON THE ROAD . INCIVILITY · Nearly two-thirds of Seattleites report having experienced incivility on the road. Nationwide, people believe the general tone and level of civility is a major problem, while Seattle residents feel it's less of an issue locally. 68% 60% i WORSE IN NEXT FEW YEARS WILL GET WORSE IN NEXT FEW YEARS 21% MAJOR PROBLE MAJOR PROBLEM SEATTLE U.S. MEN VS. WOMEN SEATTLE U.S. Seven in 10 residents say men are more uncivil than women. CULTURE ENVIRONMENT: WHAT WOULD · THEY CHANGE? IS SEATTLE · FRIENDLY? 77% ENVIRONMENTALLY CONSCIOUS 47% 64% 36% 48% 72% TRAFFIC & TRANSPORTATION OF THOSE WHO ARE WORKING OR IN SCHOOL DRIVE SOLO 2012 2011 of Seattleites are satisfied with the 11% .. WHAT'S MORE IMPORTANT? weather. 59% WEATHER 41% ACCESS TO THE ARTS PROFESSIONAL SPORTS MEDIA ELECTION COVERAGE NEWS SOURCES 79% say the local media's tone and level of civility in coverage of Washington's GOVERNOR election is about the same as previous election coverage. Where do Seattleites get their news? 38% 35% 46% says national media's tone and level of civility coverage of the PRESIDENTIAL election is worse than prior elections. ONLINE TELEVISION 1)) 13% RADIO weber shandwick KRC RESEARCH www.WeberShandwickSeattle.com engaging, always. KRC Research conducted an online survey of 500 Seattle adult residents, ages 18 and over, in the Seattle DMA from September 10-14, 2012. 55% %E9 32%