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World Wildlife Fund

A YEAR OF ACTION WWF A look at how World Wildlife Fund activists helped influence change and achieve impactful gains for conservation in 2017 World Wildlife Fund's activist base grew to over 7.2 million supporters who share WWF's mission to conserve nature and the diversity of life on Earth-an increase of 60% since 2016. TOP 5 STATES PANDA AMBASSADORS The program grew 140 AMBASSADORS to in 35 states. 2 오오 오오 2 오오 오오오 222222 오오 오오오 오오오 오오오 요 ! 2 오오 오오 ! WILDLIFE CYBER SPOTTERS EARTH HOUR LOBBY DAY 2017 SELF-LED PROJECTS Spread awareness within their communities, • Wrote letters to the editor • Hosted booths at Participated in 60 Congressional meetings, protecting critical biodiversity funds in the federal budget equal to last year's funding levels. Monitored e-commerce sites, flagging suspicious advertisements in violation local events of companies' wildlife sales policies. reaching out to significant landmarks to turn off their lights. • Screened documentaries • Led presentations and classroom activities • American Express Tower • John Hancock Center 776 advertisements • Raised funds for flagged 75 Panda Ambassadors, Panda Nation • University of Partners in Conservation, Washington Tower and WWF staff 18-24: 49% 25-34: 35% Female: 81% 35-44: 9% AGE GENDER Male: 19% 45-54: 6% 55+: 1% SMS 9,843 110,000 calls to elected officials on issues spanning from wildlife trafficking to international conservation funding to opposing mobile subscribers engaging on SMS offshore drilling in the Arctic SPOTLIGHT Activist gifts from post-action donation forms ACTIVISTS AS DONORS 2$ 2$ 24 4,096 activists 562 activists 2,313 activists First online gift to WWF immediately after taking action: Onetime donation right after taking action: Monthly donation right after taking action (May to December): $206,784 $185,015 $21,769 $85,000+ CONSERVATION WINS 2,199,329 actions taken by WWF activists to protect wildlife, communities, and spaces they call home. SAVE THE LAST VAQUITA Asked the Government of Mexico to (1) permanently ban the use of gillnets in the Northern Gulf; (2) increase enforcement of illegal fishing in the area; (3) crackdown on illegally caught fish sent from Mexico, through the US, to China. 236,818 INFLUENCE actions Mexico announced its commitment to enforce a permanent ban on gillnets in the Upper Gulf of California. UPHOLD THE SEAFOOD TRACEABILITY RULE Activists supported the 2016 rule requiring traceable information on seafood entering the US to prevent the sale of illegal fish in US markets. 760,795 INFLUENCE actions The rule was upheld in federal court-helping ensure illegal fish products do not enter the US market. SAVE VANISHING SPECIES SEMIPOSTAL STAMP Congressional authorization was set to expire at the end of September, jeopardizing a program that had raised over $4.1 million for international conservation since 2011. 260,000+ INFLUENCE actions Congress extended the program until December 31, 2018. SPEAK UP FOR INTERNATIONAL CONSERVATION FUNDING Activists spoke up in response to significant proposed foreign assistance reductions in the Trump administration's new budget proposal. 1,050 INFLUENCE calls were made to In September, a record number Representatives asking to support of Senators and House members current funding for international conservation programs. voiced support for international conservation, with the House bill funding WWF's biodiversity 75 priorities at levels equal to last Lobby Day year, and increased funding in participants the Senate. SAVE SNOW LEOPARDS Delivered a letter to all 12 leaders of snow leopard range countries at the International Snow Leopard & Ecosystem Forum in August, urging concrete action to save these majestic cats. 202,349 actions PEOPLE'S CLIMATE MARCH Mobilized WWF activists in Washington, D.C. and across the country for the People's Climate March in April, including WWF Staff, Board Members, National Council Members, and Panda Ambassadors. 1,000 wwF Activists Sister marches led by Panda Ambassadors: Dallas, Long OVER 200 staff Beach, Seattle, Portsmouth, 200,000 Marchers in D.C. Chicago, and San Diego STILL IN After the US government withdrew from the Paris Agreement, WWF led a coalition to say they are still in for the fight against climate change. 2,500 164,693 OVER 5,000 businesses, WWF supporters calls made to all communities, joined over 100 Senators in mayors, and one million support of the governors activists globally Paris Agreement This digital activism growth and the resulting conservation wins of 2017 would not have been possible without the voices and commitments of WWF supporters and activists. GET INVOLVED AND JOIN OUR wWF ACTIVIST NETWORK TODAY. WORLDWILDLIFE.ORG/TAKEACTION TWITTER.COM/WWF_ACT INSTAGRAM.COM/WWF_ACT

World Wildlife Fund

shared by QueenOfInfographics on Jan 07
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End of the year infographic for WWF Using icon design and vector illustration.

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