Top Social Universities in Canada

2014 Presented by: WANING NINI INTE ENWDI TOP SOCIAL UNIVERSITIES IN CANADA Universities compete fiercely with one another for funding, rankings, and for prospective students. But how about social influence? MediaMiser tracked Canada's universities on Twitter and Facebook this winter to see which schools should be on the Dean's social media list. INFLUENCE BY TWITTER & FACEBOOK MENTION SHARE OF VOICE Western 24% WATERLOO 18% RRYERSON 16% UYork 15% SFU Simon Fraser 15% CARLETON 13% in *Includes Twitter and Facebook mentions, along with all page activity on those platforms, converted into a percentage share of voice of the top six schools. INFLUENCE BY FACEBOOK LIKES U of T 152, 000 McGill 88,814 University of Quebec at Montreal 69,773 UBC 48, 718 McMaster 42, 698 Concordia 40, 200 80, 000 160, 000 **Follower/like counts are as of Jan. 28, 2014. INFLUENCE BY TWITTER FOLLOWERS McGill 32,300 Western 29,700 Calgary 27,600 Queen's 25,700 Waterloo 25,400 York 25,200 17, 500 35, 000 INFLUENCE BY RETWEETS Western 23% Ryerson 19% Queen's 16% Waterloo 15% McMaster 13% McGill 13% *Represents all retweets of tweets composed by the school, converted into a percentage share of voice of the top six. Retweet reach, below, indicates the potential audience reach of those retweets. INFLUENCE BY RETWEET REACH U of T 1,185,569 Western 1,064,212 Ryerson 954,859 Waterloo 672,915 Alberta 657,441 SFU 616,185 70,000 1, 400,000 REGIONAL CHAMPIONS EAST champion Memorial CENTRAL champion University of Western Ontario CISEU) WEST champion Simon Fraser University *** While no east-coast universities made the top lists above, Memorial had the highest proportion of mentions of all east-coast schools. And our overall Canadian university social media champion is... .the University of Western Ontario! • www.mediamiser.com ©2013 MediaMiser Ltd. y@MediaMiser Universities Reach