How to Use Rhetoric in Presentations

Rhetoric for PowerPoint EC SLIDEgenius "In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech." - Aristotle Modes of Persuasion: Pathos Ethos Logos Ethos: Appeal to the ethical Ex: Credibility, Moral Conscience Pathos: Appeal to the emotional Ex Sadness, Happiness, Inspirational Logos: Appeal to logical Ex Factual, Scientific, Systematic 5 Cannons of Rhetoric: Invention Invention, according to Aristotle, involves "discovering the best available means of persuasion." Arrangement Arrangement is the process of arranging and organizing your arguments for maximum impact. Style This is the process of determining how you present your arguments using figures of speech, images, SoUnds, and design. Delivery Delivery is the process of practicing how you deliver your speech using gestures, volume, pronunciation, and tone of voice. O Memory Memory is the points you decide you want the audience to re- member as a result of your presentation. rhet-o-ric Definition: the art of effective or persuasive speaking or writing, esp. the use of figures of speech and other compositional techniques. How to use rhetoric in presentations? 1. Start with an emotional story 2. Use powerful images 3. Fluctuate your voice's speed, volume, and pitch 4. Repeat the "good stuff" 5. Know your audience, and present áccordingly Content & Design by: Slidegenius, Inc.