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The Ghost of Search Past

The Ghost Search Past of sePOoge google Starring Panda as Christmas Past Penguin as Christmas Present Hummingbird as Christmas Future Christmas Past Content is KING Google's Panda updates were designed to penalise sites with weak content and high bounce rates, whilst rewarding sites with quality content. CUTE >> EVIL !! 23th February 2011- 25 Updates Panda 1.0 Date: 23/02/11 000000 Panda escapes and is on the loose in the US Content farms and high ad-to-content ratiowebsites attacked. 11.8% of searches affected Panda 20 Date:11/04/11 Panda packs its bags and heads overseas Rolled Panda update out to all English language search results Panda 2.4 Date: 12/08/11 This panda travels internationally Panda rolled out internationally for all languages except Chinese, Japanese and Korean. - Percentage of sites hit:6%-9% Avoiding the Panda 自 自 自 自 自 自 自 Remove or improve poor Replace all duplicate No content spinning quality content content Christmas Present Penguin 1.0 Date:24/04/12 Penguin attacks blackhat SEO Keyword stuffing, link buying, link selling. Percentage of sites hit: Affected 3.1% of English searches Penguin 1.1 Date: 25/05/12 The penguin continues to get stronger, tightening its grip on low-grade backlink profiles with a data refresh Backlink SPAM Affected 0.1% of English searches Penguin 1.2 Date: 05/10/12 Sites struggle to avoid a fight with a penguin: Minor penguin update impacting "O.3% of queries" Penguin 2.0 Date: 22/05/2013 The Penguin becomes the most talked about animal of the year. Affected 2.3% of English queries and featured new spam-fighting technology. 50% of SEO'S reported being hit by the Penguin 2.0 during the first month after the update. Christmas Future Hummingbird The biggest update since 2001, not a penalty based update Hummingbird Tries to understand the meaning of search Search Google now takes into account long-tail search queries "How to." "Where is the nearest..." "Where to get.. 99 How to Avoid a Hummingbird Attack Switch from keyword search to user intent search, which can be: Transactional "Where is the nearest Costa?" Informational "How old is Matt Cutts?" Navigational "What is the Official Microsoft website ?" MCM net digital marketing agency Sources

The Ghost of Search Past

shared by CarlWint on Dec 19
MCM Net created this Christmas themed infographic to explain the recent history of search engine optimisation. Outlining the effects of Google’s algorithm updates and offering some suggestions on ho...






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