31 Instagram Facts That Will Change Your Business

31 Instagram Facts That Will Change Your Business User Stats and Figures 400,000,000 There are over 400 million Instagram users Of those 400 million users 90% are younger than 35 The average user spends 21 minutes per day on Instagram KXX More than 70 million photos and videos are shared on Instagram each day LIKES Per Sec COMMENTS DAILY LIKES PHOTOS There are more than 8,500 "likes" per second Over 30 billion photos have been shared There are more than There are 2.5 billion 1,000 comments daily "likes" on Instagram per second on on Instagram Instagram 20% Internet users use Instagram Of the U.S. population is estimated to use instagram in 2015 27.6% 53% Of U.S. adults between 18 & 29 use Instagram 49% Instagram users access their account daily 70% Of U.S. users access their account at least once a day 28% Instagram users check it multiple times per day 60% Increase of Instagram's U.S. user base in 2014 The average percentage of followers that engage with an Instagram post 2.61% 50% Comments are made within 10 hours of posting 80% Instagram posts include a hashtag Instagram users are 58 times more likely to like, comment, or share a brand's post than Facebook users and 120 times more likely than Twitter users. Percent of Socially Active Companies on Instagram, by Industry Across all Industries 30% Luxury Retail 167% Luxury Auto 60% QSR 53% 42% TV Retail and Consumer Merchandise 33% Beauty 130% Travel/Leisure 124% 23% 21% Food/Beverages Automotive Media/News/Publishing 21% Financial Services 12% How To Build A Massive, Engaged Organic Following Know Your Niche Identify and find your target audience using hashtags Optimize your engagement by posting relevant natural content for your niche Quality Photos & Consistency are Key Create a clean natural aesthetic with your posts The more you post, the more opportunity you have for engagement. However it is important to find the perfect balance between too much and just enough. Post multiple times a day to find the best performing hours. Copy Matters Followers are less likely to interact with poor quality images. Keep your text clear and simple. Appeal to the Balance lifestyle posts with brand posts. emotions of your followers Develop a posting schedule so followers learn Prompt follower engagement in your copy. to expect your posts. Include a call to action to like or taga friend. Encourage users to create content with your Don't clutter your post text with hashtags, products. instead include them in a comment on your post. Increase engagement by asking followers to include a branded hashtag in their photos of your product or content. Host contests usings hashtags or requesting Follow users who post regularly using common followers to tag a friend. Engage with Users hashtags to your niche Like photos related to the aesthetic of your Instagram account Engage with Users Repost user generated content of your prod- ucts and content. Reply to comments and add to other posts. Use a bit.ly link in your bio to track clicks. Use socialinsight.io to track engagement on sive content. images, identify growth, find influencers, and analyze your posts. Reward your followers with promos or exclu- social insight www.socialinsight.io sources expandedramblings.com salesforce.com blogInstogram.com clickz.com INSTAGRAM USERS