Coca-Cola - The Background Behind the Bottle

Coca-Cola The background behind the bottle Coca-Cola's history has got over 115 years' worth of bottle. The world's favourite soft drink came to life as a soda fountain beverage selling for five cents, but it was only after a bottling system was developed that it became the world-famous brand it is today. 1890 - AC with extra swirls 1884 - The beginning Coca oola COCA-COLA For just one year, the Coca-Cola logo changed with a new and quite comical swirly script. It returned back to the original Spencerian Script soon after. John S. Pemberton created formula for his fizzy drink in 1886 and his partner, Frank M. Robinson came up with the name. 1900- The Hutchinson bottle 1916 The contour bottle The iconic contour bottle was born when bottlers became concerned that Coca-Cola was being confused with other brands. It's unique design was inspired by the curves of a cocoa bean. The soft drink started as a soda fountain beverage and customers could buy it for 5 cents and bottle it in a glass bottle called a Hutchinson. Coca-Cola 1945 - Tweaking the tail At first, the Trademark was added to the tail of the first C, but this was removed and placed below the name. Coca-Cola 1955 - The first can Coca-Cola The can was originally made for the military in 1955. It was 12 0Z, had a diamond pattern and was flat-topped. 1958 - The fishtail logo Coca-Cola This period saw the introduction of the 'Fishtail' logo (aka the Arciform). The term comes from the fact that both sides of the logo look like fish tails. 1961 - Trademarking Coke 1961- The white wave The contour bottle with the word Coca-Cola written on it got its first trademark from the US Patent and Trademark Office. It was also granted a TM for it's contour shape. Enoy Coca-Cola The Arden Square logo was introduced to the world in 1969 and the Coca-Cola script was now underlined with the white wave called the "Dynamic Ribbon Device". 1978 - 2 Litre plastic bottles The first 2-Litre plastic bottle was born and was popular because it couldn't break, it was re-sealable, lightweight and recyclable. 2005 - Aluminium bottles -Cca Cola Over 5 continents, design firms from all over came together to design a new aluminium contour bottle called M5. 2L ca Col 2011- Arctic fund cans 2011 - Share a Coke bottle Coca-Cola introduced over 1.4 billion white cans in support of the arctic fund to raise awareness for the plight of the Polar bear. For the share happiness campaign, you could send a Coke to your mate and have his / her name printed on it instead of the logo. ESR 0Z (25 Coke with. Simon www.coca-cola.co.uk www.thedieline.com www.boredpanda.com This infographic was created by Cando Advertising. 3)