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A Closer Look at the Christmas Tree Industry

a CLOSER LOOK at the CHRISTMAS TREE INDUSTRY Among the many Christmas tree sellers across the United States, small businesses find the Christmas tree season to be an important time of year. Here's a closer look at how the industry as a whole is performing and the various ways tree businesses benefit from the holiday season. THE CHRISTMAS TREE TRADE IN THE U.S. NUMBER AVERAGE DOLLARS SPENT RETAIL VALUE Retail market value, 2009 PURCHASED REAL TREES FAKE TREES S40.92 $77.01 11.7 million million S1.15 $901 billion million PRE-CUT VERSUS CUT YOUR OWN PRE-CUT TREES "CUT MY OWN" 22% IN 2009. 78% of all trees purchased were pre-cut for consumers, while the other 22% of Christmas trees are trees purchased from Christmas tree lots, garden are trees cut down and purchased at a Choose & Cut farm, where it is grown centers, nonprofit groups. as well as online. by the farmer 78% purchased were cut by the buyer. HOW THE GROWING TRADITION OF CUTTING YOUR OWN CHRISTMAS TREE HELPS SMALL BUSINESSES The National Christmas Tree Association (NCTA) estimates that there are about 350,000 acres in production for growing Christmas trees in the United States. A majority of the 15,000 farms that grow Christmas trees around the U.S. are small seasonal businesses. Over 100,000 people are employed full or -time in the indu There are more than 4,000 local & small business Christmas tree recycling programs throughout the United States. A HISTORIC LOOK AT THE MILLIONS OF CHRISTMAS TREES SOLD IN THE U.S., FROM 2003-2009 AATREES A FAKR TRERS A-I million trees sold 2003 2004 2005 2006 AAAI 23,4 million 32.8 million 28.6 million 44 9.6 million 9.0 million 9.3 million 2007 2008 2009 2010 28.2 million 28.2 million 31.3 million THIS YEAR, 31% of U.S. households have decided they are planning on purchasing a real tree, while 8% are certain they will buy an artificial tree. 11.7 million 44 11.7 million WHAT BUSINESSES DO CONSUMERS BUY REAL TREES FROM? In 2009 more people turned to retail Christmas tree lots and Choose d Harvest farms to purchase trees, over 2008. CHOOSE & HARVEST FARMS 8% NURSERY / GARDEN CENTER 13% 31% 32% 18% CHAIN STORE (WALMART, HOME DEPOT) 17% RETAIL LOT 11% 10% NON-PROFIT GROUP (BOY SCOUTS, CHURCHES) 24% 20% ОТНER 2008 2009 WHERE ARE CHRISTMAS TREES GROWN AROUND THE U.S.? Comparing the number of operations with sales and total trees harvested in 2007, by state. 0-50 Number of Operations with Sales 0-100,000 Total Trees Harvested U.S. TOTAL: 17,415,971 51-175 100,001-300,000 176-275 300,001-600,000 276-375 600,001-900.000 376-675 900,001-1,200,000 676 and up 1,200.001 and up TOP 3 STATES: OREGON 6,850,841/ NORTH CAROLINA 3,085,383 /MICHIGAN 1,572,208 TOP 3 STATES: OREGON 1,320/ PENNSYLVANIA 1,205/ NORTH CAROLINA 934 Operations around the United States seiling Christmas trees dropped from 2002. In 2002 the total number of operations stood at 14,477, compared to 13,374 in 2007. The total trees harvested in 2007 also saw a decrease from 2002. In 2007 the total number of harvested trees was 17,415,971. compared to 20,808,065 in 2002. As the U.S. recovers from a recession, hopes for year end 2010 tree harvests and sales growth are high. QuickBooks Online SOURCES: NCTA and Harris Interactive Inc., www.christmastree.org, www.agcensus.usda.gov intuit. a CLOSER LOOK at the CHRISTMAS TREE INDUSTRY Among the many Christmas tree sellers across the United States, small businesses find the Christmas tree season to be an important time of year. Here's a closer look at how the industry as a whole is performing and the various ways tree businesses benefit from the holiday season. THE CHRISTMAS TREE TRADE IN THE U.S. NUMBER AVERAGE DOLLARS SPENT RETAIL VALUE Retail market value, 2009 PURCHASED REAL TREES FAKE TREES S40.92 $77.01 11.7 million million S1.15 $901 billion million PRE-CUT VERSUS CUT YOUR OWN PRE-CUT TREES "CUT MY OWN" 22% IN 2009. 78% of all trees purchased were pre-cut for consumers, while the other 22% of Christmas trees are trees purchased from Christmas tree lots, garden are trees cut down and purchased at a Choose & Cut farm, where it is grown centers, nonprofit groups. as well as online. by the farmer 78% purchased were cut by the buyer. HOW THE GROWING TRADITION OF CUTTING YOUR OWN CHRISTMAS TREE HELPS SMALL BUSINESSES The National Christmas Tree Association (NCTA) estimates that there are about 350,000 acres in production for growing Christmas trees in the United States. A majority of the 15,000 farms that grow Christmas trees around the U.S. are small seasonal businesses. Over 100,000 people are employed full or -time in the indu There are more than 4,000 local & small business Christmas tree recycling programs throughout the United States. A HISTORIC LOOK AT THE MILLIONS OF CHRISTMAS TREES SOLD IN THE U.S., FROM 2003-2009 AATREES A FAKR TRERS A-I million trees sold 2003 2004 2005 2006 AAAI 23,4 million 32.8 million 28.6 million 44 9.6 million 9.0 million 9.3 million 2007 2008 2009 2010 28.2 million 28.2 million 31.3 million THIS YEAR, 31% of U.S. households have decided they are planning on purchasing a real tree, while 8% are certain they will buy an artificial tree. 11.7 million 44 11.7 million WHAT BUSINESSES DO CONSUMERS BUY REAL TREES FROM? In 2009 more people turned to retail Christmas tree lots and Choose d Harvest farms to purchase trees, over 2008. CHOOSE & HARVEST FARMS 8% NURSERY / GARDEN CENTER 13% 31% 32% 18% CHAIN STORE (WALMART, HOME DEPOT) 17% RETAIL LOT 11% 10% NON-PROFIT GROUP (BOY SCOUTS, CHURCHES) 24% 20% ОТНER 2008 2009 WHERE ARE CHRISTMAS TREES GROWN AROUND THE U.S.? Comparing the number of operations with sales and total trees harvested in 2007, by state. 0-50 Number of Operations with Sales 0-100,000 Total Trees Harvested U.S. TOTAL: 17,415,971 51-175 100,001-300,000 176-275 300,001-600,000 276-375 600,001-900.000 376-675 900,001-1,200,000 676 and up 1,200.001 and up TOP 3 STATES: OREGON 6,850,841/ NORTH CAROLINA 3,085,383 /MICHIGAN 1,572,208 TOP 3 STATES: OREGON 1,320/ PENNSYLVANIA 1,205/ NORTH CAROLINA 934 Operations around the United States seiling Christmas trees dropped from 2002. In 2002 the total number of operations stood at 14,477, compared to 13,374 in 2007. The total trees harvested in 2007 also saw a decrease from 2002. In 2007 the total number of harvested trees was 17,415,971. compared to 20,808,065 in 2002. As the U.S. recovers from a recession, hopes for year end 2010 tree harvests and sales growth are high. QuickBooks Online SOURCES: NCTA and Harris Interactive Inc., www.christmastree.org, www.agcensus.usda.gov intuit. a CLOSER LOOK at the CHRISTMAS TREE INDUSTRY Among the many Christmas tree sellers across the United States, small businesses find the Christmas tree season to be an important time of year. Here's a closer look at how the industry as a whole is performing and the various ways tree businesses benefit from the holiday season. THE CHRISTMAS TREE TRADE IN THE U.S. NUMBER AVERAGE DOLLARS SPENT RETAIL VALUE Retail market value, 2009 PURCHASED REAL TREES FAKE TREES S40.92 $77.01 11.7 million million S1.15 $901 billion million PRE-CUT VERSUS CUT YOUR OWN PRE-CUT TREES "CUT MY OWN" 22% IN 2009. 78% of all trees purchased were pre-cut for consumers, while the other 22% of Christmas trees are trees purchased from Christmas tree lots, garden are trees cut down and purchased at a Choose & Cut farm, where it is grown centers, nonprofit groups. as well as online. by the farmer 78% purchased were cut by the buyer. HOW THE GROWING TRADITION OF CUTTING YOUR OWN CHRISTMAS TREE HELPS SMALL BUSINESSES The National Christmas Tree Association (NCTA) estimates that there are about 350,000 acres in production for growing Christmas trees in the United States. A majority of the 15,000 farms that grow Christmas trees around the U.S. are small seasonal businesses. Over 100,000 people are employed full or -time in the indu There are more than 4,000 local & small business Christmas tree recycling programs throughout the United States. A HISTORIC LOOK AT THE MILLIONS OF CHRISTMAS TREES SOLD IN THE U.S., FROM 2003-2009 AATREES A FAKR TRERS A-I million trees sold 2003 2004 2005 2006 AAAI 23,4 million 32.8 million 28.6 million 44 9.6 million 9.0 million 9.3 million 2007 2008 2009 2010 28.2 million 28.2 million 31.3 million THIS YEAR, 31% of U.S. households have decided they are planning on purchasing a real tree, while 8% are certain they will buy an artificial tree. 11.7 million 44 11.7 million WHAT BUSINESSES DO CONSUMERS BUY REAL TREES FROM? In 2009 more people turned to retail Christmas tree lots and Choose d Harvest farms to purchase trees, over 2008. CHOOSE & HARVEST FARMS 8% NURSERY / GARDEN CENTER 13% 31% 32% 18% CHAIN STORE (WALMART, HOME DEPOT) 17% RETAIL LOT 11% 10% NON-PROFIT GROUP (BOY SCOUTS, CHURCHES) 24% 20% ОТНER 2008 2009 WHERE ARE CHRISTMAS TREES GROWN AROUND THE U.S.? Comparing the number of operations with sales and total trees harvested in 2007, by state. 0-50 Number of Operations with Sales 0-100,000 Total Trees Harvested U.S. TOTAL: 17,415,971 51-175 100,001-300,000 176-275 300,001-600,000 276-375 600,001-900.000 376-675 900,001-1,200,000 676 and up 1,200.001 and up TOP 3 STATES: OREGON 6,850,841/ NORTH CAROLINA 3,085,383 /MICHIGAN 1,572,208 TOP 3 STATES: OREGON 1,320/ PENNSYLVANIA 1,205/ NORTH CAROLINA 934 Operations around the United States seiling Christmas trees dropped from 2002. In 2002 the total number of operations stood at 14,477, compared to 13,374 in 2007. The total trees harvested in 2007 also saw a decrease from 2002. In 2007 the total number of harvested trees was 17,415,971. compared to 20,808,065 in 2002. As the U.S. recovers from a recession, hopes for year end 2010 tree harvests and sales growth are high. QuickBooks Online SOURCES: NCTA and Harris Interactive Inc., www.christmastree.org, www.agcensus.usda.gov intuit. a CLOSER LOOK at the CHRISTMAS TREE INDUSTRY Among the many Christmas tree sellers across the United States, small businesses find the Christmas tree season to be an important time of year. Here's a closer look at how the industry as a whole is performing and the various ways tree businesses benefit from the holiday season. THE CHRISTMAS TREE TRADE IN THE U.S. NUMBER AVERAGE DOLLARS SPENT RETAIL VALUE Retail market value, 2009 PURCHASED REAL TREES FAKE TREES S40.92 $77.01 11.7 million million S1.15 $901 billion million PRE-CUT VERSUS CUT YOUR OWN PRE-CUT TREES "CUT MY OWN" 22% IN 2009. 78% of all trees purchased were pre-cut for consumers, while the other 22% of Christmas trees are trees purchased from Christmas tree lots, garden are trees cut down and purchased at a Choose & Cut farm, where it is grown centers, nonprofit groups. as well as online. by the farmer 78% purchased were cut by the buyer. HOW THE GROWING TRADITION OF CUTTING YOUR OWN CHRISTMAS TREE HELPS SMALL BUSINESSES The National Christmas Tree Association (NCTA) estimates that there are about 350,000 acres in production for growing Christmas trees in the United States. A majority of the 15,000 farms that grow Christmas trees around the U.S. are small seasonal businesses. Over 100,000 people are employed full or -time in the indu There are more than 4,000 local & small business Christmas tree recycling programs throughout the United States. A HISTORIC LOOK AT THE MILLIONS OF CHRISTMAS TREES SOLD IN THE U.S., FROM 2003-2009 AATREES A FAKR TRERS A-I million trees sold 2003 2004 2005 2006 AAAI 23,4 million 32.8 million 28.6 million 44 9.6 million 9.0 million 9.3 million 2007 2008 2009 2010 28.2 million 28.2 million 31.3 million THIS YEAR, 31% of U.S. households have decided they are planning on purchasing a real tree, while 8% are certain they will buy an artificial tree. 11.7 million 44 11.7 million WHAT BUSINESSES DO CONSUMERS BUY REAL TREES FROM? In 2009 more people turned to retail Christmas tree lots and Choose d Harvest farms to purchase trees, over 2008. CHOOSE & HARVEST FARMS 8% NURSERY / GARDEN CENTER 13% 31% 32% 18% CHAIN STORE (WALMART, HOME DEPOT) 17% RETAIL LOT 11% 10% NON-PROFIT GROUP (BOY SCOUTS, CHURCHES) 24% 20% ОТНER 2008 2009 WHERE ARE CHRISTMAS TREES GROWN AROUND THE U.S.? Comparing the number of operations with sales and total trees harvested in 2007, by state. 0-50 Number of Operations with Sales 0-100,000 Total Trees Harvested U.S. TOTAL: 17,415,971 51-175 100,001-300,000 176-275 300,001-600,000 276-375 600,001-900.000 376-675 900,001-1,200,000 676 and up 1,200.001 and up TOP 3 STATES: OREGON 6,850,841/ NORTH CAROLINA 3,085,383 /MICHIGAN 1,572,208 TOP 3 STATES: OREGON 1,320/ PENNSYLVANIA 1,205/ NORTH CAROLINA 934 Operations around the United States seiling Christmas trees dropped from 2002. In 2002 the total number of operations stood at 14,477, compared to 13,374 in 2007. The total trees harvested in 2007 also saw a decrease from 2002. In 2007 the total number of harvested trees was 17,415,971. compared to 20,808,065 in 2002. As the U.S. recovers from a recession, hopes for year end 2010 tree harvests and sales growth are high. QuickBooks Online SOURCES: NCTA and Harris Interactive Inc., www.christmastree.org, www.agcensus.usda.gov intuit. a CLOSER LOOK at the CHRISTMAS TREE INDUSTRY Among the many Christmas tree sellers across the United States, small businesses find the Christmas tree season to be an important time of year. Here's a closer look at how the industry as a whole is performing and the various ways tree businesses benefit from the holiday season. THE CHRISTMAS TREE TRADE IN THE U.S. NUMBER AVERAGE DOLLARS SPENT RETAIL VALUE Retail market value, 2009 PURCHASED REAL TREES FAKE TREES S40.92 $77.01 11.7 million million S1.15 $901 billion million PRE-CUT VERSUS CUT YOUR OWN PRE-CUT TREES "CUT MY OWN" 22% IN 2009. 78% of all trees purchased were pre-cut for consumers, while the other 22% of Christmas trees are trees purchased from Christmas tree lots, garden are trees cut down and purchased at a Choose & Cut farm, where it is grown centers, nonprofit groups. as well as online. by the farmer 78% purchased were cut by the buyer. HOW THE GROWING TRADITION OF CUTTING YOUR OWN CHRISTMAS TREE HELPS SMALL BUSINESSES The National Christmas Tree Association (NCTA) estimates that there are about 350,000 acres in production for growing Christmas trees in the United States. A majority of the 15,000 farms that grow Christmas trees around the U.S. are small seasonal businesses. Over 100,000 people are employed full or -time in the indu There are more than 4,000 local & small business Christmas tree recycling programs throughout the United States. A HISTORIC LOOK AT THE MILLIONS OF CHRISTMAS TREES SOLD IN THE U.S., FROM 2003-2009 AATREES A FAKR TRERS A-I million trees sold 2003 2004 2005 2006 AAAI 23,4 million 32.8 million 28.6 million 44 9.6 million 9.0 million 9.3 million 2007 2008 2009 2010 28.2 million 28.2 million 31.3 million THIS YEAR, 31% of U.S. households have decided they are planning on purchasing a real tree, while 8% are certain they will buy an artificial tree. 11.7 million 44 11.7 million WHAT BUSINESSES DO CONSUMERS BUY REAL TREES FROM? In 2009 more people turned to retail Christmas tree lots and Choose d Harvest farms to purchase trees, over 2008. CHOOSE & HARVEST FARMS 8% NURSERY / GARDEN CENTER 13% 31% 32% 18% CHAIN STORE (WALMART, HOME DEPOT) 17% RETAIL LOT 11% 10% NON-PROFIT GROUP (BOY SCOUTS, CHURCHES) 24% 20% ОТНER 2008 2009 WHERE ARE CHRISTMAS TREES GROWN AROUND THE U.S.? Comparing the number of operations with sales and total trees harvested in 2007, by state. 0-50 Number of Operations with Sales 0-100,000 Total Trees Harvested U.S. TOTAL: 17,415,971 51-175 100,001-300,000 176-275 300,001-600,000 276-375 600,001-900.000 376-675 900,001-1,200,000 676 and up 1,200.001 and up TOP 3 STATES: OREGON 6,850,841/ NORTH CAROLINA 3,085,383 /MICHIGAN 1,572,208 TOP 3 STATES: OREGON 1,320/ PENNSYLVANIA 1,205/ NORTH CAROLINA 934 Operations around the United States seiling Christmas trees dropped from 2002. In 2002 the total number of operations stood at 14,477, compared to 13,374 in 2007. The total trees harvested in 2007 also saw a decrease from 2002. In 2007 the total number of harvested trees was 17,415,971. compared to 20,808,065 in 2002. As the U.S. recovers from a recession, hopes for year end 2010 tree harvests and sales growth are high. QuickBooks Online SOURCES: NCTA and Harris Interactive Inc., www.christmastree.org, www.agcensus.usda.gov intuit.

A Closer Look at the Christmas Tree Industry

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Christmas time is a time to be with family, friends, and celebrate peace and love. Christmas time also comes with presents stuffed under Christmas trees and those plush green pines are big business. ...

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