Christmas 2012 Shopping Habits

CHRISTMAS: SHOPPING HABITS DURING THE RECESSION 2012 LoveMyVouchers.co.uk recently surveyed a thousand of their subscribers to learn more about their spending habits at Christmas. During these tough economic times, the attitude that many people have about shopping in the festive season seems fairly the least. predictable, although some of the results were surprising to AVERAGE TOTAL SPEND AVERAGE FOOD SPEND 2007 2012 % DOWN 2007 2012 % DOWN TOTAL ESTIMATED SPEND 2012 The average total spend for Christmas 2012 was a reserved £430. £545 £430 ESTIMATED SPEND LESS THAN 5 YEARS AGO £195 The average total spend for Christmas 5 years ago was estimated to be £545. That is a significant drop of £115. 21% 40% 60% ESTIMATED FOOD SPEND 2012 TOTAL SPEND 2007 TOTAL SPEND 2012 The average total food bill for Christmas 2012 was estimated to be a massive £195. 45% 55% FOOD SPEND 2007 FOOD SPEND 2012 ESTIMATED FOOD SPEND LESS THAN 5 YEARS AGO Those surveyed estimated that they will spend AVERAGE TOTAL SPEND 2012 VS 2007 79% just £25 less than 5 years ago on their total food bill. This shows that whilst budgets are tight this Christmas, there is little compromise on the Christmas feast this year. 89% AVERAGE FOOD SPEND 2012 VS 2007 WHAT WILL YOU SPEND YOUR GIFT BUDGET ON? HOW DIFFICULT IS IT TO BUY FOR YOUR PARTNER? 35% 28% ELECTRONICS OTHER No surprises here. Electronics are This includes home and garden, food and drink, gift vouchers, beauty and more. definitely the objects of desire for 2012. MEN BUYING FOR WOMEN - 4/10 DIFFICULTY 26% 17% BEAUTY TOYS Beauty and fragrance gifts were thought of as an easy present to buy at Christmas thanks Spend on traditional toys appears to be dwindling year on year in favour of electronic to gift box selections. goods. WOMEN BUYING FOR MEN - 7/10 DIFFICULTY WHO DO YOU SPEND YOUR GIFT BUDGET ON? 33% 43% 7% 8% 2% 7% PARTNER CHILDREN GRANDPARENTS PARENTS COLLEAGUES OTHER As more people are feeling the squeeze this year, many are reducing their gift budget for friends and other family this year. A third of Christmas People spend much Parents lose out budgets will be going on partners this year, with many giving their other half more than one Grandparents tend to be bought food and drink gifts, or clothing and accessories, such as Many workplaces have gone for the Secret Santa option, this year, with just 8% of an more on their children than on anyone else, with a huge 43% of the average gift budget going on Mums and Dads. which means that budget going on the kids. they only have to buy for one colleague rather than many. hats, scarves, present. and socks. WHAT % OF YOUR GIFTS WILL YOU BUY ONLINE? WHERE ITHE WORLD WILL YOU SEND GIFTS THIS YEAR? AGE GROUP 18-25 67% AGE GROUP 26-35 58% 45% 44% AGE GROUP 36-45 AGE GROUP 46-55 AGE GROUP 56-65 32% 0000 38% 11% 42% LAPTOP MOBILE TABLET DESKTOP PC HOW MUCH DEBT ARE YOU LIKELY TO RUN UP? WHAT IS THE WORST PRESENT YOU COULD RECEIVE? 26% 41% 39% 24% £0 A surprising proportion of those surveyed said they would not get into debt this Christmas at all. £1-E500 19% A high percentage of those surveyed thought they would incur debts of up to £500 this Christmas. 18% 15% 16% 18% 1% £500-£1000 £1000+ There was still Fortunately only 1% of those surveyed quite a high proportion of people that would run up debts of between f500 MEN WOMEN thought Christmas would leave them with debts and £1000. of over £1000. This information was made available by LoveMyVouchers.co.uk, the online voucher code site. © Copyright 2012. £25 £195 £115 £430 CHRISTMAS JUMPER CHOCOLATES BATHING PRODUCTS KITCHEN UTENSILS