Choosing The Color For Exhibition Stand

Choosing The Colour For Exhibition Stand Colour is an incredibly important part of our lives. It appeals to us emotionally and psychologically, triggering memories and influencing our thought processes and daily decisions. So how do you go about choosing the right colour scheme? The best and mostobvious place to startis from the colours in your logo LOGOS Using the same colours from your currentbranding will make your stand recogniseable to existing customers and more memorable if ever people see your logo again in future. Use a colour wheel to draw ideas from Blue Blue-Violet Violet Blue-Green For a bold, contrasting look, use complementary colours opposite each other. Green Red-Violet Triadic colours evenly spaced from each other also give a vibrantlook Red Yellow-Green Red-Orange Yellow For a more harmonious look, use colours adjacentto each ofther. This idea works particularly well when displaying 2 different partner companies alongside each other. Orange Yellow-Orange Gemision Alternatively, pick either black or white as a base colour and one other colour to use on top. ICEE CER CEE This will give your stand a simplistic but professional look. TOP TIPS TO REMEMBER Brand consistency is one of the key factors to building trust and loyalty with consumers.Use your company colours where possible. zer Animal Hel Don'Hry and use too many colours af once, it'll look clumsy and all over the place. Don't think of any idea too 'wild and far from the purpose of your company. Consult a CAD Designer for more innovative colour concepts. DESIGNED & IssUED IN PUBLIC INTEREST BY : CEI EXHIBITIONS EVENTS INTERIORS RETAIL www.Ceiexhibitions.co.uk