Click me
Transcribed

Chocolate Infograph India

1 Consumption Trends and Milestones TRIVIA: CHOCOLATE AS FEM Toblerone was launched in India Expected growth rate 25-35% p.a. Diwali 2011: Chocolate consumption up by 30% while mithai down by 35% due to changes in gifting patterns, emulation of western lifestyle and health- related issues. IN INDIA By OUTLINE India 2012 2013 3 Average Chocolate Consumption -Size of chocolate industry 857 milllion USD -Ferrero builds new prod. Facility in Baramati 5 Distribution 10% YEAR 2005 YEAR 2012 Aggressive 7.73K Tons Cocoa Import . 12K Tons Cocoa Import .. Super Market & E E Discount Stores strategy of Kraft 45.3% Small Grocery Stores 2011 2010 10% Specialist Stores 40gm per person 3X 40gm per person 15.7% 1.5% Others 13К Tons Cocoa Beans Non Store Impactful advertising, Increase in raw material 10.2K Тons Сосоа Вeans -Chocolato advertising rose -cadbury 66% Nestle 27%Othors 7% -Barry Callebaut opons Chocolate academy in Mumbai price effecting traditional Sweet industry, increase in size of Indian choco- late industry TRIVIA: 2/3 of chocolates are sold in supermarkets, discount stores and small grocery stores which include mithai shops. TRIVIA: India became world's largest milk producer in 2011, 84 MM Tons, and in 2008 it had its peak cocoa imports at 16.88 k Tons First growth initiațed Second growth spike (of 27%p.a) 4 Chocolate Production in India 6 Trends 2007 2008 H.P 8% Punjab 9.4% Increase in Increased U.P 18.2% Healthier -Gradual Manufacturing due to high tariffs (30-45%) market segmentation accessibility to chocolates Preference Rajasthan 9.2% Cadbury starts operation Ahmedabad Gujarat 7.4% 1948 Hydrebad Mumbai Shift towards premium confectionary New Increase in rural market penetration International Best Entry Points Entrants 2 Chocolate Consumption W.R.T GDP Nestle Production Unit Bangalore Milk Production States Cadbury Production Unit 40 35 Сосоа Plantations бо 30 00 00 00 25 TRIVIA: Rise in Income level and Consumption Projected size of market (2015) is 2.1-2.8 Bn 00 00 00 00 % 20 India has a suitable climate for cocoa production (hot and humid) India accounts for less than 2% of the World production of cocoa Shift in cul- 00 15 ture of gifting 10 00 00 00 00 00 05 0000 0000 00 0000 000 0000 0000 0000 Yr 2006 2007 2008 2009 2010 2011 2012 2013 TRIVIA: Per Capita chocolate consumption (100g/yr)- (Highest): 114 |(Lowest): 1 a (2nd lowest): 1.2 -MNC investment could improve distribution and accessibility -Current Market Penetration is 6-7% of households, 22% in cities, 15% nationally. -75% are impulse buys could be converted to needs -Growing middle class -Rapid rurban development (70% pop) Conclusion Chocolate Growth Rate GDP Growth Rate -Expected annual returns are 15-20% for the next 3-5 years -Consumption is more than current cocoa production, there- fore increased production will stabilize the price ©COPYRIGHT OUTLINE INDIA

Chocolate Infograph India

shared by sruthidas on Dec 26
729 views
0 shares
0 comments
This infograph tells the story of production, distribution and highlights consumption trends of chocolate in India. The data was provided by Outline India and illustrated by Illustration Much

Source

Unknown. Add a source

Category

Food
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size