Chocolate Infograph India
1 Consumption Trends and Milestones TRIVIA: CHOCOLATE AS FEM Toblerone was launched in India Expected growth rate 25-35% p.a. Diwali 2011: Chocolate consumption up by 30% while mithai down by 35% due to changes in gifting patterns, emulation of western lifestyle and health- related issues. IN INDIA By OUTLINE India 2012 2013 3 Average Chocolate Consumption -Size of chocolate industry 857 milllion USD -Ferrero builds new prod. Facility in Baramati 5 Distribution 10% YEAR 2005 YEAR 2012 Aggressive 7.73K Tons Cocoa Import . 12K Tons Cocoa Import .. Super Market & E E Discount Stores strategy of Kraft 45.3% Small Grocery Stores 2011 2010 10% Specialist Stores 40gm per person 3X 40gm per person 15.7% 1.5% Others 13К Tons Cocoa Beans Non Store Impactful advertising, Increase in raw material 10.2K Тons Сосоа Вeans -Chocolato advertising rose -cadbury 66% Nestle 27%Othors 7% -Barry Callebaut opons Chocolate academy in Mumbai price effecting traditional Sweet industry, increase in size of Indian choco- late industry TRIVIA: 2/3 of chocolates are sold in supermarkets, discount stores and small grocery stores which include mithai shops. TRIVIA: India became world's largest milk producer in 2011, 84 MM Tons, and in 2008 it had its peak cocoa imports at 16.88 k Tons First growth initiațed Second growth spike (of 27%p.a) 4 Chocolate Production in India 6 Trends 2007 2008 H.P 8% Punjab 9.4% Increase in Increased U.P 18.2% Healthier -Gradual Manufacturing due to high tariffs (30-45%) market segmentation accessibility to chocolates Preference Rajasthan 9.2% Cadbury starts operation Ahmedabad Gujarat 7.4% 1948 Hydrebad Mumbai Shift towards premium confectionary New Increase in rural market penetration International Best Entry Points Entrants 2 Chocolate Consumption W.R.T GDP Nestle Production Unit Bangalore Milk Production States Cadbury Production Unit 40 35 Сосоа Plantations бо 30 00 00 00 25 TRIVIA: Rise in Income level and Consumption Projected size of market (2015) is 2.1-2.8 Bn 00 00 00 00 % 20 India has a suitable climate for cocoa production (hot and humid) India accounts for less than 2% of the World production of cocoa Shift in cul- 00 15 ture of gifting 10 00 00 00 00 00 05 0000 0000 00 0000 000 0000 0000 0000 Yr 2006 2007 2008 2009 2010 2011 2012 2013 TRIVIA: Per Capita chocolate consumption (100g/yr)- (Highest): 114 |(Lowest): 1 a (2nd lowest): 1.2 -MNC investment could improve distribution and accessibility -Current Market Penetration is 6-7% of households, 22% in cities, 15% nationally. -75% are impulse buys could be converted to needs -Growing middle class -Rapid rurban development (70% pop) Conclusion Chocolate Growth Rate GDP Growth Rate -Expected annual returns are 15-20% for the next 3-5 years -Consumption is more than current cocoa production, there- fore increased production will stabilize the price ©COPYRIGHT OUTLINE INDIA
Chocolate Infograph India
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