From China to Australia

Wwewishcom au .com.au CHINA TO AUSTRAIA Visitor arrivals rose by just over five per cent in 2010. much of the growth came from China. which became Australia's most valuable tourism market. The global tourism context (arrivals million) 2001 c 675 695 684 755 798 842 + 898 + 917 882 uI 940 2002 2003 2004 2005 2006 2007 The United Nations World The UNWTO estimates that Tourism Organization (UNWTO) estimates that over the last ten years, global tourist arrivals have grown by 3.7 % on average each year global arrivals declined by 3.8 % in 2009 (the largest fall since data collection began) and re- covered by 6.6% in 2010. 2008 2009 2010 sources: united nations world tourism organization, world tourism barometer. february 2011 and april 2011. International visitor arrivals to Australia and shocks to gouth - ARRIVALS C1990-2010) (LAS) Source tourism research australia CHANGE (RYS) Arrivals (million) unpublished data Change (2) 20 RANK Global tourist arrivals, (omillion, 200) 5. 15 Sydney Olympics 10 3. Feptember 2. F6.8 France Asian financial crisis SARS GFC -5 2002 2004 2006 2008 2010 2 1990 1992 1994 1996 1998 2000 59.7 USA Australia is investing $34 million over four years to make the most of the growing demand from China 55.7 The Chinese Chna inbound market is worth $3.1 billion in tourism exports 52.7 Chinese visitors aged 15-29 years spent per trip an average of: pan 43.6 Itahy International visitor arrivals to Australia, 2010o 281 March UK quarter 1,542,600 Arrivals from these markets grew by 24%, $13,101 June 27.0 1,212.000 and 18.2 % respectively. quarter 60 Turkey years old and over September quarter 1.443,100 26.9 Germany December There was strong growth from China quarter 1.687,300 | and South Korea. This increase was $1,331 24-6 5.885.000 largely due to good economic condi- tions and expanding airline capacity. Malaysia 10 Mexico source: australian bureau of statistics.overseas arrivals and departures 22.4 Domestic tourism POST( ARD expenditure continues to increase, but a competitive global market, a robust economy, and a strong Australian dollar means more Australians are choosing to holiday overSeas. Martin Ferguson, Minister for Tourism The average international visitor | consumes around 22.0 Austria $4,005 a 12 worth of Australian 21.2 tourism services. Ucrane 13 Hong Kong 20.1 The Sydney Olympics 14 Russia na. in 2000 saw a 10.6 per cent increase in international arrivals. 15 Canada 16.1 wewish .com.au