Charting Coors Light

BARRELSOF BEER SOLO COLD-ACTIVATED BOTTLE 2-STAGE COLD It features a thermochro- ACTIVATION 25,000- matic label that turns blue In case consum- ers worry that mere "cold" isn't cold enough. BUDWEISER when the beer is lukewarm. Just kidding. When it's cold. 20,000- MILLER LITE COORS LIGHT 15,000- COLD-ACTIVATED CAN The groundbreaking label-color technology makes its way to Coors Light's aluminum vessels. 10,000- FROST BREW LINER COLD-ACTIVATED Andrew England is hired. Hestarts Coors's cold campaign by naming the liner that already existed in cans. WINDOW Packages of Coors Light are given 5,000- a cutout that allows cold-seeking consumers to see if the labels have turned blue. 2006 2007 2008 2009 2010 2011 ....