Transcribed

Challenging Indifference

1in5 KIWIS ACTIVELY IGNORE TV ADS 69% KIWIS SAY THEY DON'T PAY ANY ATTENTION TO ADVERTISING 56%* KIWIS CLAIM TO LEAVE THE ROOM DURING AD BREAKS 89% KIWIS FAST FORWARD ADVERTISING IN RECORDED MATERIAL CNE THIRD OF KIWIS WOULD ACCEPT A LOWER STANDARD OF LIVING IF IT MEANT JNO ADS! ZZZZ ZZZZzzzz ZZZZZZZZZZZZZZZZZZZZ ZZZZzzzzZ ZZZzzzzzZZzzzzz {74% ZZ ZZZZZZ ZZZZZZZZ FIND ADVERTISING TOO BORING TO PAY ATTENTION TO 53% NEVER CLICK THROUGH ONLINE ADVERTISING 70% ARE TURNED OFF BY HARD SELL ADVERTISING 85 FIND TARGETED ADVERTISING ON SOCIAL NETWORKS IRRELEVANT JWT SKUNKWORKS*, 2011 * ANZ PROPRIETARY RESEARCH LAB A FEW COLD HARD FACTS:

Challenging Indifference

shared by rmmojado on Jan 24

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So here’s a sobering fact. A third of New Zealanders claim they would accept a lower standard of living if it meant a world with no advertising. That won’t do much for your self-esteem if you w...

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Simon Says