CES 2013 Movers and Shakers by Tracx

the 2013 International CES BUZZ 12/18/12-1/17/13 Total CES Social Buzz KEY M: Mentions C: Conversations ER: Engagement Rate D: Density M 641, 703 C 65, 827 ER 9.9% 10.3 # of times CES-related content was mentioned across the social web # of original CES-related posts that elicited a response, 'like', retweet, etc % of total original CES-related posts that turned in to a conversation average # of people engaged in each conversation Twitter Blogs News Facebook Other Activity By Network 114,590 M 1.87% 4.62% 46.52% 11.54% 35.45% DAY1 DAY2 DAY3 DAY4 1DAYAFTER 2DAYSAFTER 1DAYBEFORE CES OF CES OF CES OF CES OF CES CES CES 29,510 102,968 114,587 97,283 68,883 52,836 22,228 Audience Profile 50% 68 131. LERCENT MALE PERCENT FEMALE 65+ 0-18 18-24 25-34 35-44 45-54 55-64 Category Comparíson Although phones were written about most often (as indicated by the mentions count), audiences found TV's released at CES to be more interesting because they engaged with content about CES TV's more often than they engaged with content about phones. This is the result of the release of many of the Ultra HD or 4K televisions from major brands. PHONES TV M: 52,944 ER: 0.059 D: 5.7 TABLET M: 34,765 ER: 0.074 D: 4.2 М: 34,054 ER: 0.057 D: 4.8 LAPTOP M: 21,561 ER: 0.047 D: 5.3 MICROCHIP WARS TELEVISIONS TABLETS LAPTOPS TV ALL TABLETS ALL LAPTOP ALL (intel) M: 35168 / ER: 7.4% / D: 4.3 M: 34550 / ER: 5.8% / D: 4.8 M: 22003/ ER: 5.1% / D: 5.3 M: 11202/ER: 8.1% / D: 20.9 Ultra HD General lenovo SAMSUNG. M: 8175 / ER: 6.5%/D: 4.6 M: 4375 / ER: 3.5%/D: 4.5 M: 5748 / ER: 3.6%/ D: 4.5 QUALCOMM M: 8513/ER: 9.8% /D: 3.9 Ultra HD SAMSUNG TOSHIBA LG M: 773/ER: 10.2% /D: 7.2 M: 1044 / E: 5.0%/D: 5.6 M: 2403/ER: 2.5%/ D: 4.9 Ultra HD SONY DELL NVIDIA. M: 825 / ER: 10.1% / D: 3.2 M: 1722/ ER: 2.9% / D: 7.4 M: 2898 / ER: 3.5%/ D: 5.9 M: 7452/ ER: 7.9%/D: 5.4 Microsoft Ultra HD L LG Surface lenovo M: 522 / ER: 9.6%/ D: 2.6 M: 3306/ ER: 3.4% / D: 10.7 M: 4180 / ER: 5.7% /D: 5.2 Ultra HD Panasonic iPad ASUS M: 273/ ER: 15%/ D: 4.3 M: 5612/ ER: 3.3% / D: 4 M: 1838 / E: 2.8% / D: 3.6 Intel won this year fairly early. They had significantly more content written about their chip, and even though Qualcomm's chips were engaged with more, Intel's conversation Density blew their competitors out of the water. As stated above, Ultra HD televisions made a big splash at CES this year with over 23% of all CES television content discussing the Ultra HD or 4K televisions being released. The Sony Ultra HD television had the most written about it, but audiences seemed Lenovo's tablets had the most written about Once again, Samsung gets the most immediate attention for its new them among tablets that were displayed at CES. Though content about Toshiba and the Microsoft Surface garnered the most engagement. Despite not making an appearance at CES the iPad was mentioned the most of any tablet maker since much content compares the new tablets to laptops, but users less interested in the Samsung than they are the Lenovo and HP brands, which saw higher engagement rate, and Conversation Density respectively. more interested in either the Samsung TVs, which had the most individual users involved in a conversation, or the Panasonic which saw the highest percentage of it's content engaged with. Apple's industry standard. SCORE Top 5 Influencers 100 SCORE 69 SCORE SCORE SCORE 52 53 52 Gilsu Audi (intel fy You Tube Reach: 100% | Impact: 9% Quality: 51% | Volume: 41 Reach: 64% | Impact: 19% Quality: 52% | Volume: 9 Reach: 52% | Impact: 3% Quality: 151%| Volume: 69 Reach: 51% | Impact: 9% Quality: 51% | Volume: 15 Reach: 41% | Impact: 33% Quality: 51% | Volume: 4 Core social data and Additional data ........... demographics from tracx Itracx analysis by Attention :attention: www.tracx.com www.attentionusa.com social intelligence www.y-design.com