Celebrity Couple Breakups on Twitter

celebrity couple BREAKUPS - TWITTER 2011-12 Twitter is how news spreads today-both world-shaking events and pop-culture trivia. When famous couples divorce, odds are you'll read about it in your Twitter feed before you see it in the grocery checkout lane. TOTAL MENTIONS 1 egg = 20,000 mentions (rounded) total mentions Demi Moore & Ashton Kutcher 296,530 November 15, 2011 Date when news hit Twitter Seal & Heidi Klum 516,431* January 20, 2012 Jennifer Lopez & Marc Anthony July 13, 2011 519,766 Kim Kardashian & Kris Humphries 1,453,654 October 29, 2011 Katy Perry & Russell Brand December 28, 2011 2,098,198 *Tweets mentioning both couples' names on the day the news broke and a 31-day period, except for Seal and Heidi Klum, where tweets were measured through January 31, 2012. CLIMAX When did they peak? All couples peaked within the first three days. Kim Kardashian & Kris Humphries.... .477,768 on DAY 2 Katy Perry & Russell Brand. 251,591 on DAY 2 Jennifer Lopez & Marc Anthony.. 124,310 on DAY 3 Seal & Heidi Klum.. 136,008 on DAY 1 Demi Moore & Ashton Kutcher.. 70,450 on DAY 2 DAY 1 DAY 10 HOW TWITTER REACTED positively neutral negatively Kim Kardashian & Kris Humphries Seal & Heidi Klum Katy Perry & Russell Brand Jennifer Lopez & Marc Anthony Demi Moore & Ashton Kutcher Katy Perry & Russell Brand BIGGEST breakup award 2,018,1 18 I1.35% mentions negative response data provided by The Daily Dot TOPSY LABS designed by @mathewsisson www.dailydot.com