CBS 150 Brands The Results

To celebrate 150 years of advertising on London Underground, we created a brand based guessing 150 BRANDS THE RESULTS game, featuring 150 London Underground advertisers. Displayed on 115 Tube 48-Sheets, the 2 week results from the campaign demonstrate the value of the hyper-connected urban audience... QUAL TRADE 0BABLY THE BEST PEER IN THE WORLD CREATIVE TECHNOLOGIE MAKING EVERYDAY MORE COMFORTABLE IT WON'T LET FING IN THE FACE OF ORDINARY wE'RE BETTER CONVECTED. KILLS GERMSs DEAD FOR SUCCESSEUL LIVING FLUENT ALLENGE EVERYTHING HELPING YOU GET ENERGY FIT HELLO TOMORROW DRIVEN BY PASSION WHO DO YOU WAN AKC CARC IT'S TINGER LICKIN' GOOD TIIC WORLD'S LOCAL DANK STYLUNG TI IC NATICN LOVE TI IC SKIN ET'S COLOUR NEVER KNOWINGLY UNDERSOLD TO FLY. TO SERVE. FOR THE JOURNEY BECAUSE YOU'RE KCELLENCE. SIMPLY DELIVEREC. IT ALL STARTS WITH A DATE THE MAKE-UP OF MAKE-UP ARTISTS VORSPRUNG DURC T DO IT ADD VITAL TY TO LIFE BELIEVE IN BETTER BUY IT SELL IT, LOVE IT THE URBAN COMMUNITY INSPIRE A AS FOR LIFE FIND VOUR OWN ROAD LIVE WELL FOR LESS QUALITY YCU'D EXPECT AT PRICES YOU WOULDN'T HE HOME OF ALL INCLUSIVE MORE PLEASURE. LESS PAIN IT'S EVERYWHERE YOU WANT TO BE THE ULTIMATE DRIVIN T FRESH OPEN YOUR WORLD EVERY LITTLE HELPS GOOD WITH FOOD BIG LABELS, SMALL PRICES LIFE'S F NATICAL ABOUT FILM I'M LOVIN' IT FEEL EVERY WORD IT IS. ARE YOU? BECAUSE CHANGE HAPPENZ IEE CHANGING FREE ENTERDRISE WITH EVERY ISSIIE THE LAS PLACE YCLMMANT TO GO SOMETHING SPECIAL ONLINE IMPACT 99 COUNTRIES REACHED 1 5 7 9, 7 8 TOTAL GUESSES... 38,124 ALVERAGE TIME SPENT ON SITE: 00:47 9 VISITS TIcket MINUTES 22,419 UNIQUE USERS SITE TRAFFIC 31% DIRECT TRAFFIC VISITS FROM MOBILE DEVICES WIFI 00 .. 50% 39% OF WHICH CAME FROM REFERRAL 147 sites TRAFFIC SOCIAL NETWORKS 65% 26% 37% linking to 150brands.co.uk SEARCH TRAFFIC 13% 3,456 POSTS 1000+ TWEETS REACHING 1.5 MILLION USERS PR & SOCIAL MEDIA WHERE DID YOU HEAR ABOUT THE 150 BRANDS CAMPAIGN? NUMBER OF BLOGS NUMBER OVERALL OF FORUMS POSITIVE UNDERGROUND SOCIAL w.O.M. SENTIMENT 52 53 97% ADVERTISING MEDIA 34% 30% 34% DESTINATION. PR EARNED MEDIA LE68,000, OCBS OUTDOOR | 150 |Wogr8 ENGAGING AUDIENCES