Caribou Coffee Brews Its Way to Being The Most Recommended Coffeehouse Chain

CARIBOU COFFEE BREWS ITS WAY TO THE TOP IN ZÓCALO GROUP'S LATEST RECOMMENDATION INDEXM WHILE STARBUCKS IS THE MOST MENTIONED BRAND ONLINE, PEOPLE ARE MORE LIKELY TO MAKE A RECOMMENDATION WHEN TALKING ABOUT CARIBOU COFFEE. WITH WINTER UPON US, ZÓCALO GROUP ANALYZED HOW PEOPLE TALK ABOUT AND RECOMMEND THEIR FAVORITE COLD WEATHER DRINK - COFFEE – TO UNCOVER THE NATION'S MOST RECOMMENDED COFFEEHOUSE CHAINS. STARBUCKS LEADS COMPETITORS FOR NUMBER OF ONLINE MENTIONS CARIBOU COFFEE EARNS MORE BANG PER BEAN STARBUCKS IS THE MOST MENTIONED COFFEE CHAIN CARIBOU DRIVES MORE RECOMMENDATIONS PER MENTION 14X 4.6% HOWEVER MORE ONLINE MENTIONS THAN THE OF ONLINE MENTIONS CONTAIN NEXT CLOSEST BRAND, BY VOLUME POSITIVE RECOMMENDATIONS 1,018,524 SURPRISINGLY. ONLY ¥0.5% OF STARBUCKS' ONLINE CONVERSATIONS CONTAIN RECOMMENDATIONS CONVERSATIONS OVER 30 DAYS CARIBOU, 8,71 PEET'S, 6,798 COFFEE BEAN & TEA LEAF, 14,176 TULLY'S, 3,646 % OF POSITIVE RECOMMENDATIONS DUNKIN' DONUTS, 15,256 SEATTLE'S BEST, 3,344 MCDONALD'S, 18,079 COFFEE BEANERY, 1,033 4.6% 3.7% 2.4% 2.1% 1.9% TIM HORTON'S, 73,977 NUMBER OF ONL STARBUCKS, 1.018.524 CARIBOU DUNKIN MCDONALD'S COFFEE COFFEE BEAN & TEA LEAF DONUTS BEANERY 1.7% 1.4% 1.4% 1.1% TIM PEET'S SEATTLE'S TULLY'S STARBUCKS HORTON'S BEST PRODUCT QUALITY, SERVICE & TASTE KEY DRIVERS OF RECOMMENDATIONS POSITIVE RECOMMENDATIONS NEGATIVE POOR PRODUCT QUALITY BAD TASTE, POOR FLAVOR, OLD OR BURNT COFFEE PRODUCT QUALITY AND FRESHNESS GOOD TASTE, ALWAYS FRESH, DELICIOUS FLAVOR BRAND LOYALTY UNSKILLED BARISTAS UNCONDITIONAL AFFINITY FORA BRAND STAFF THAT OFTEN 'MESSES UP DRINKS BREW CONSISTENCY BRAND DETRACTORS GET THE SAME CUP OF COFFEE EVERY TIME DISLIKE, CONTEMPT OR HATRED FOR A BRAND O SKILLED BARISTAS EXAGGERATED COMPARISONS TASTES LIKE DIRT, TANNING OIL, OTHER SUBSTANCES FRIENDLY STAFF CREATES SPECIALTY DRINKS PHYSICAL SIDE EFFECTS PHYSICAL LOCATION COMPLAINTS OF DISCOMFORT BEST PLACE TO HANG OUT, RELAX MEET FRIENDS ASSOCIATED WITH THE COFFEE WHY DO RECOMMENDATIONS MATTER? THE RECOMMENDATION OF A FRIEND, FAMILY MEMBER OR OTHER TRUSTED SOURCE CONTINUES TO BE THE MOST POWERFUL FORM OF INFLUENCE. RECOMMENDATIONS DRIVE BRAND PERCEPTION, AND MORE IMPORTANTLY, PURCHASING DECISIONS. DEVELOPED BY WORD-OF-MOUTH AND SOCIAL MEDIA MARKETING AGENCY, ZOCALO GROUP, THE RECOMMENDATION INDEX GOES BEYOND ĐXISTING METRICS THAT ASK, "WOULD YOU RECOMMEND" TO DETERMINE WHY, WHERE AND HOW OFTEN PEOPLE RECOMMENDA Zócalo Group PARTICULAR BRAND AND ITS CATEGORY. THE STUDY HIGHTLIGHTS NOT ONLY THE OVERALL CONVERSATION VOLUME, BUT ALSO THE LEVEL OF POSITIVE RECOMMENDATIONS FOR BRANDS AND THEIR COMPETITORS. www.ZocaloGroup.com Zócalo Group © 2012 CARIBOU COFFEE BREWS ITS WAY TO THE TOP IN ZÓCALO GROUP'S LATEST RECOMMENDATION INDEXM WHILE STARBUCKS IS THE MOST MENTIONED BRAND ONLINE, PEOPLE ARE MORE LIKELY TO MAKE A RECOMMENDATION WHEN TALKING ABOUT CARIBOU COFFEE. WITH WINTER UPON US, ZÓCALO GROUP ANALYZED HOW PEOPLE TALK ABOUT AND RECOMMEND THEIR FAVORITE COLD WEATHER DRINK - COFFEE – TO UNCOVER THE NATION'S MOST RECOMMENDED COFFEEHOUSE CHAINS. STARBUCKS LEADS COMPETITORS FOR NUMBER OF ONLINE MENTIONS CARIBOU COFFEE EARNS MORE BANG PER BEAN STARBUCKS IS THE MOST MENTIONED COFFEE CHAIN CARIBOU DRIVES MORE RECOMMENDATIONS PER MENTION 14X 4.6% HOWEVER MORE ONLINE MENTIONS THAN THE OF ONLINE MENTIONS CONTAIN NEXT CLOSEST BRAND, BY VOLUME POSITIVE RECOMMENDATIONS 1,018,524 SURPRISINGLY. ONLY ¥0.5% OF STARBUCKS' ONLINE CONVERSATIONS CONTAIN RECOMMENDATIONS CONVERSATIONS OVER 30 DAYS CARIBOU, 8,71 PEET'S, 6,798 COFFEE BEAN & TEA LEAF, 14,176 TULLY'S, 3,646 % OF POSITIVE RECOMMENDATIONS DUNKIN' DONUTS, 15,256 SEATTLE'S BEST, 3,344 MCDONALD'S, 18,079 COFFEE BEANERY, 1,033 4.6% 3.7% 2.4% 2.1% 1.9% TIM HORTON'S, 73,977 NUMBER OF ONL STARBUCKS, 1.018.524 CARIBOU DUNKIN MCDONALD'S COFFEE COFFEE BEAN & TEA LEAF DONUTS BEANERY 1.7% 1.4% 1.4% 1.1% TIM PEET'S SEATTLE'S TULLY'S STARBUCKS HORTON'S BEST PRODUCT QUALITY, SERVICE & TASTE KEY DRIVERS OF RECOMMENDATIONS POSITIVE RECOMMENDATIONS NEGATIVE POOR PRODUCT QUALITY BAD TASTE, POOR FLAVOR, OLD OR BURNT COFFEE PRODUCT QUALITY AND FRESHNESS GOOD TASTE, ALWAYS FRESH, DELICIOUS FLAVOR BRAND LOYALTY UNSKILLED BARISTAS UNCONDITIONAL AFFINITY FORA BRAND STAFF THAT OFTEN 'MESSES UP DRINKS BREW CONSISTENCY BRAND DETRACTORS GET THE SAME CUP OF COFFEE EVERY TIME DISLIKE, CONTEMPT OR HATRED FOR A BRAND O SKILLED BARISTAS EXAGGERATED COMPARISONS TASTES LIKE DIRT, TANNING OIL, OTHER SUBSTANCES FRIENDLY STAFF CREATES SPECIALTY DRINKS PHYSICAL SIDE EFFECTS PHYSICAL LOCATION COMPLAINTS OF DISCOMFORT BEST PLACE TO HANG OUT, RELAX MEET FRIENDS ASSOCIATED WITH THE COFFEE WHY DO RECOMMENDATIONS MATTER? THE RECOMMENDATION OF A FRIEND, FAMILY MEMBER OR OTHER TRUSTED SOURCE CONTINUES TO BE THE MOST POWERFUL FORM OF INFLUENCE. RECOMMENDATIONS DRIVE BRAND PERCEPTION, AND MORE IMPORTANTLY, PURCHASING DECISIONS. DEVELOPED BY WORD-OF-MOUTH AND SOCIAL MEDIA MARKETING AGENCY, ZOCALO GROUP, THE RECOMMENDATION INDEX GOES BEYOND ĐXISTING METRICS THAT ASK, "WOULD YOU RECOMMEND" TO DETERMINE WHY, WHERE AND HOW OFTEN PEOPLE RECOMMENDA Zócalo Group PARTICULAR BRAND AND ITS CATEGORY. THE STUDY HIGHTLIGHTS NOT ONLY THE OVERALL CONVERSATION VOLUME, BUT ALSO THE LEVEL OF POSITIVE RECOMMENDATIONS FOR BRANDS AND THEIR COMPETITORS. www.ZocaloGroup.com Zócalo Group © 2012 CARIBOU COFFEE BREWS ITS WAY TO THE TOP IN ZÓCALO GROUP'S LATEST RECOMMENDATION INDEXM WHILE STARBUCKS IS THE MOST MENTIONED BRAND ONLINE, PEOPLE ARE MORE LIKELY TO MAKE A RECOMMENDATION WHEN TALKING ABOUT CARIBOU COFFEE. WITH WINTER UPON US, ZÓCALO GROUP ANALYZED HOW PEOPLE TALK ABOUT AND RECOMMEND THEIR FAVORITE COLD WEATHER DRINK - COFFEE – TO UNCOVER THE NATION'S MOST RECOMMENDED COFFEEHOUSE CHAINS. STARBUCKS LEADS COMPETITORS FOR NUMBER OF ONLINE MENTIONS CARIBOU COFFEE EARNS MORE BANG PER BEAN STARBUCKS IS THE MOST MENTIONED COFFEE CHAIN CARIBOU DRIVES MORE RECOMMENDATIONS PER MENTION 14X 4.6% HOWEVER MORE ONLINE MENTIONS THAN THE OF ONLINE MENTIONS CONTAIN NEXT CLOSEST BRAND, BY VOLUME POSITIVE RECOMMENDATIONS 1,018,524 SURPRISINGLY. ONLY ¥0.5% OF STARBUCKS' ONLINE CONVERSATIONS CONTAIN RECOMMENDATIONS CONVERSATIONS OVER 30 DAYS CARIBOU, 8,71 PEET'S, 6,798 COFFEE BEAN & TEA LEAF, 14,176 TULLY'S, 3,646 % OF POSITIVE RECOMMENDATIONS DUNKIN' DONUTS, 15,256 SEATTLE'S BEST, 3,344 MCDONALD'S, 18,079 COFFEE BEANERY, 1,033 4.6% 3.7% 2.4% 2.1% 1.9% TIM HORTON'S, 73,977 NUMBER OF ONL STARBUCKS, 1.018.524 CARIBOU DUNKIN MCDONALD'S COFFEE COFFEE BEAN & TEA LEAF DONUTS BEANERY 1.7% 1.4% 1.4% 1.1% TIM PEET'S SEATTLE'S TULLY'S STARBUCKS HORTON'S BEST PRODUCT QUALITY, SERVICE & TASTE KEY DRIVERS OF RECOMMENDATIONS POSITIVE RECOMMENDATIONS NEGATIVE POOR PRODUCT QUALITY BAD TASTE, POOR FLAVOR, OLD OR BURNT COFFEE PRODUCT QUALITY AND FRESHNESS GOOD TASTE, ALWAYS FRESH, DELICIOUS FLAVOR BRAND LOYALTY UNSKILLED BARISTAS UNCONDITIONAL AFFINITY FORA BRAND STAFF THAT OFTEN 'MESSES UP DRINKS BREW CONSISTENCY BRAND DETRACTORS GET THE SAME CUP OF COFFEE EVERY TIME DISLIKE, CONTEMPT OR HATRED FOR A BRAND O SKILLED BARISTAS EXAGGERATED COMPARISONS TASTES LIKE DIRT, TANNING OIL, OTHER SUBSTANCES FRIENDLY STAFF CREATES SPECIALTY DRINKS PHYSICAL SIDE EFFECTS PHYSICAL LOCATION COMPLAINTS OF DISCOMFORT BEST PLACE TO HANG OUT, RELAX MEET FRIENDS ASSOCIATED WITH THE COFFEE WHY DO RECOMMENDATIONS MATTER? THE RECOMMENDATION OF A FRIEND, FAMILY MEMBER OR OTHER TRUSTED SOURCE CONTINUES TO BE THE MOST POWERFUL FORM OF INFLUENCE. RECOMMENDATIONS DRIVE BRAND PERCEPTION, AND MORE IMPORTANTLY, PURCHASING DECISIONS. DEVELOPED BY WORD-OF-MOUTH AND SOCIAL MEDIA MARKETING AGENCY, ZOCALO GROUP, THE RECOMMENDATION INDEX GOES BEYOND ĐXISTING METRICS THAT ASK, "WOULD YOU RECOMMEND" TO DETERMINE WHY, WHERE AND HOW OFTEN PEOPLE RECOMMENDA Zócalo Group PARTICULAR BRAND AND ITS CATEGORY. THE STUDY HIGHTLIGHTS NOT ONLY THE OVERALL CONVERSATION VOLUME, BUT ALSO THE LEVEL OF POSITIVE RECOMMENDATIONS FOR BRANDS AND THEIR COMPETITORS. www.ZocaloGroup.com Zócalo Group © 2012 CARIBOU COFFEE BREWS ITS WAY TO THE TOP IN ZÓCALO GROUP'S LATEST RECOMMENDATION INDEXM WHILE STARBUCKS IS THE MOST MENTIONED BRAND ONLINE, PEOPLE ARE MORE LIKELY TO MAKE A RECOMMENDATION WHEN TALKING ABOUT CARIBOU COFFEE. WITH WINTER UPON US, ZÓCALO GROUP ANALYZED HOW PEOPLE TALK ABOUT AND RECOMMEND THEIR FAVORITE COLD WEATHER DRINK - COFFEE – TO UNCOVER THE NATION'S MOST RECOMMENDED COFFEEHOUSE CHAINS. STARBUCKS LEADS COMPETITORS FOR NUMBER OF ONLINE MENTIONS CARIBOU COFFEE EARNS MORE BANG PER BEAN STARBUCKS IS THE MOST MENTIONED COFFEE CHAIN CARIBOU DRIVES MORE RECOMMENDATIONS PER MENTION 14X 4.6% HOWEVER MORE ONLINE MENTIONS THAN THE OF ONLINE MENTIONS CONTAIN NEXT CLOSEST BRAND, BY VOLUME POSITIVE RECOMMENDATIONS 1,018,524 SURPRISINGLY. ONLY ¥0.5% OF STARBUCKS' ONLINE CONVERSATIONS CONTAIN RECOMMENDATIONS CONVERSATIONS OVER 30 DAYS CARIBOU, 8,71 PEET'S, 6,798 COFFEE BEAN & TEA LEAF, 14,176 TULLY'S, 3,646 % OF POSITIVE RECOMMENDATIONS DUNKIN' DONUTS, 15,256 SEATTLE'S BEST, 3,344 MCDONALD'S, 18,079 COFFEE BEANERY, 1,033 4.6% 3.7% 2.4% 2.1% 1.9% TIM HORTON'S, 73,977 NUMBER OF ONL STARBUCKS, 1.018.524 CARIBOU DUNKIN MCDONALD'S COFFEE COFFEE BEAN & TEA LEAF DONUTS BEANERY 1.7% 1.4% 1.4% 1.1% TIM PEET'S SEATTLE'S TULLY'S STARBUCKS HORTON'S BEST PRODUCT QUALITY, SERVICE & TASTE KEY DRIVERS OF RECOMMENDATIONS POSITIVE RECOMMENDATIONS NEGATIVE POOR PRODUCT QUALITY BAD TASTE, POOR FLAVOR, OLD OR BURNT COFFEE PRODUCT QUALITY AND FRESHNESS GOOD TASTE, ALWAYS FRESH, DELICIOUS FLAVOR BRAND LOYALTY UNSKILLED BARISTAS UNCONDITIONAL AFFINITY FORA BRAND STAFF THAT OFTEN 'MESSES UP DRINKS BREW CONSISTENCY BRAND DETRACTORS GET THE SAME CUP OF COFFEE EVERY TIME DISLIKE, CONTEMPT OR HATRED FOR A BRAND O SKILLED BARISTAS EXAGGERATED COMPARISONS TASTES LIKE DIRT, TANNING OIL, OTHER SUBSTANCES FRIENDLY STAFF CREATES SPECIALTY DRINKS PHYSICAL SIDE EFFECTS PHYSICAL LOCATION COMPLAINTS OF DISCOMFORT BEST PLACE TO HANG OUT, RELAX MEET FRIENDS ASSOCIATED WITH THE COFFEE WHY DO RECOMMENDATIONS MATTER? THE RECOMMENDATION OF A FRIEND, FAMILY MEMBER OR OTHER TRUSTED SOURCE CONTINUES TO BE THE MOST POWERFUL FORM OF INFLUENCE. RECOMMENDATIONS DRIVE BRAND PERCEPTION, AND MORE IMPORTANTLY, PURCHASING DECISIONS. DEVELOPED BY WORD-OF-MOUTH AND SOCIAL MEDIA MARKETING AGENCY, ZOCALO GROUP, THE RECOMMENDATION INDEX GOES BEYOND ĐXISTING METRICS THAT ASK, "WOULD YOU RECOMMEND" TO DETERMINE WHY, WHERE AND HOW OFTEN PEOPLE RECOMMENDA Zócalo Group PARTICULAR BRAND AND ITS CATEGORY. THE STUDY HIGHTLIGHTS NOT ONLY THE OVERALL CONVERSATION VOLUME, BUT ALSO THE LEVEL OF POSITIVE RECOMMENDATIONS FOR BRANDS AND THEIR COMPETITORS. www.ZocaloGroup.com Zócalo Group © 2012 CARIBOU COFFEE BREWS ITS WAY TO THE TOP IN ZÓCALO GROUP'S LATEST RECOMMENDATION INDEXM WHILE STARBUCKS IS THE MOST MENTIONED BRAND ONLINE, PEOPLE ARE MORE LIKELY TO MAKE A RECOMMENDATION WHEN TALKING ABOUT CARIBOU COFFEE. WITH WINTER UPON US, ZÓCALO GROUP ANALYZED HOW PEOPLE TALK ABOUT AND RECOMMEND THEIR FAVORITE COLD WEATHER DRINK - COFFEE – TO UNCOVER THE NATION'S MOST RECOMMENDED COFFEEHOUSE CHAINS. STARBUCKS LEADS COMPETITORS FOR NUMBER OF ONLINE MENTIONS CARIBOU COFFEE EARNS MORE BANG PER BEAN STARBUCKS IS THE MOST MENTIONED COFFEE CHAIN CARIBOU DRIVES MORE RECOMMENDATIONS PER MENTION 14X 4.6% HOWEVER MORE ONLINE MENTIONS THAN THE OF ONLINE MENTIONS CONTAIN NEXT CLOSEST BRAND, BY VOLUME POSITIVE RECOMMENDATIONS 1,018,524 SURPRISINGLY. ONLY ¥0.5% OF STARBUCKS' ONLINE CONVERSATIONS CONTAIN RECOMMENDATIONS CONVERSATIONS OVER 30 DAYS CARIBOU, 8,71 PEET'S, 6,798 COFFEE BEAN & TEA LEAF, 14,176 TULLY'S, 3,646 % OF POSITIVE RECOMMENDATIONS DUNKIN' DONUTS, 15,256 SEATTLE'S BEST, 3,344 MCDONALD'S, 18,079 COFFEE BEANERY, 1,033 4.6% 3.7% 2.4% 2.1% 1.9% TIM HORTON'S, 73,977 NUMBER OF ONL STARBUCKS, 1.018.524 CARIBOU DUNKIN MCDONALD'S COFFEE COFFEE BEAN & TEA LEAF DONUTS BEANERY 1.7% 1.4% 1.4% 1.1% TIM PEET'S SEATTLE'S TULLY'S STARBUCKS HORTON'S BEST PRODUCT QUALITY, SERVICE & TASTE KEY DRIVERS OF RECOMMENDATIONS POSITIVE RECOMMENDATIONS NEGATIVE POOR PRODUCT QUALITY BAD TASTE, POOR FLAVOR, OLD OR BURNT COFFEE PRODUCT QUALITY AND FRESHNESS GOOD TASTE, ALWAYS FRESH, DELICIOUS FLAVOR BRAND LOYALTY UNSKILLED BARISTAS UNCONDITIONAL AFFINITY FORA BRAND STAFF THAT OFTEN 'MESSES UP DRINKS BREW CONSISTENCY BRAND DETRACTORS GET THE SAME CUP OF COFFEE EVERY TIME DISLIKE, CONTEMPT OR HATRED FOR A BRAND O SKILLED BARISTAS EXAGGERATED COMPARISONS TASTES LIKE DIRT, TANNING OIL, OTHER SUBSTANCES FRIENDLY STAFF CREATES SPECIALTY DRINKS PHYSICAL SIDE EFFECTS PHYSICAL LOCATION COMPLAINTS OF DISCOMFORT BEST PLACE TO HANG OUT, RELAX MEET FRIENDS ASSOCIATED WITH THE COFFEE WHY DO RECOMMENDATIONS MATTER? THE RECOMMENDATION OF A FRIEND, FAMILY MEMBER OR OTHER TRUSTED SOURCE CONTINUES TO BE THE MOST POWERFUL FORM OF INFLUENCE. RECOMMENDATIONS DRIVE BRAND PERCEPTION, AND MORE IMPORTANTLY, PURCHASING DECISIONS. DEVELOPED BY WORD-OF-MOUTH AND SOCIAL MEDIA MARKETING AGENCY, ZOCALO GROUP, THE RECOMMENDATION INDEX GOES BEYOND ĐXISTING METRICS THAT ASK, "WOULD YOU RECOMMEND" TO DETERMINE WHY, WHERE AND HOW OFTEN PEOPLE RECOMMENDA Zócalo Group PARTICULAR BRAND AND ITS CATEGORY. THE STUDY HIGHTLIGHTS NOT ONLY THE OVERALL CONVERSATION VOLUME, BUT ALSO THE LEVEL OF POSITIVE RECOMMENDATIONS FOR BRANDS AND THEIR COMPETITORS. www.ZocaloGroup.com Zócalo Group © 2012