Career Site Conversion Rate Benchmarks

How Does Your Career Site Stack Up? Job Applicant Conversion Rates by Medium tmpworldwide 0% 10% 20% 30% 40% 50% 60% 70% 60% Biotechnology 40% Construction 20% 0% Consulting 60% Energy 40% Fast Food 20% Financial 0% 60% Government 40% Healthcare 20% Higher Education 0% 60% Insurance 40% Manufacturing 20% Marketing 0% Media Mining Key Organic Visitors referred by an unpaid search engine listing, e.g. a Google.com search. Online Retail Paid Traffic referred by paid media buys, e.g. a website Retail banner ad. Referral Visitors referred by links on other websites. (Links that have been tagged with campaign variables won't show up as referral unless they happen to have been tagged with utm_medium=referral) Service Technology Social Traffic to your site via content and/or links posted on social outposts such as Facebook and Twitter. Tourism None (direct) Visitors who visited the site by typing the URL directly into their browser. 'Direct' can also refer to the visitors who clicked on the links from their bookmarks/favor- Transportation and Distribution ites, untagged links within emails, or links from docu- ments that don't include tracking variables. 0% 10% 20% 30% 40% 50% 60% 70% Find more on Meshworking.com Social Referral Paid Organic Biotechnology Healthcare Insurance Financial Marketing Consulting Service Retail Technology Energy Manufacturing Conversion by Industry