The Carbonated Empire: The Scope Coca Cola Co's Global Domination

The Carbenaled Empire The Scope of Coca Cola Co.'s Global Domination No other company comes close to matching The Coca Cola Company's reach into the global marketplace, or the hearts and minds of consumers around the world. Take a look at just how big Coke has become. Where did Coke come from? 1886 1888 Invented 1886 by John Pemberton, a pharmacist from Atlanta Sold 9 glasses a day the first year Purchased by Asa Griggs Candler for $2300 between 1888-1891 Coca-Cola Today Largest beverage company in the world... Employs 146,200 people * Equivalent to the population of cities like Savannah, GA; Tallahassee, FL; Huntsville, AL, Winston-Salem, NC; Brownsville, TX; or Hampton, VA Partners with 275+ If you lined up 8 oz bottles filled with all of the Coke ever made, they would reach to the moon and back over 2,000 times! bottling plants Has over 2.8 million vending machines... Most recognized brand in the world... enough to fill the Empire State 94% recognized by 94% of people in the world Building 4 times! Most valuable brand in the world...estimated at $71.9 billion in 2011 $71,900,000,000 $ 2$ %24 2$ 24 %24 2$ 2$ 2$ %24 2$ 2$ 2$ %24 2$ 2$ 2$ 2$ %2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ $. 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$ %24 2$ 2$ 2$ *More valuable than Budweiser, Pepsi, Starbucks, and Red Bull combined Spends more on advertising than Apple and Microsoft combined Microsoft f #1 consumer product fan page on Facebook $46.5 b. 44% $46.5 billion in revenues in 2011, equivalent to the 76th largest economy in the world Controls 44% of the 50 straight years of increased revenue global soda market share Brands & Products Coca-Cola Coke Sprite na Diet Fanta Coke owns 500+ brands, including 15 billion-dollar brands Top four brands exceeded $10 billion in retail sales in 2011 3,500+ different beverages from sodas, to juices, to energy drinks, to packaged waters & sports drinks ÉLati *If you drank one per day, it would take 9 years to try them all #1 #32 | #3. producer of sparkling beverages, juices & juice drinks, and ready-to-drink coffees producer of energy drinks Coke's Global producer of sports drinks & bottled water Popularity Officially marketed and sold in over 200 countries (Not in Cuba, North Korea, Burma, or Sudan) Sold 26.7 billion cases of product worldwide in 2011 26,700,000,000 29% 22% 18% 16% 15% North America Asia Pacific Eurasia & Africa Europe Latin America Highest per capita Coke consumption... 1.7 billion units sold per day to 20 million customers each week... Mexico 728 oz per capita Enough to quench the thirst of everyone in the world for four days Ib Ib Ib lb Ib lb Ib Ib Ib Ib Ib Soda is the main source of calories in American Closest diets, with the average American consuming 10.8 Ibs of sugar from Coke products each year Competitors 2nd largest 3rd largest DR PEPPER SNAPPLE PEPSICO GROUP 46 different brands 50+ different brands Marketed and sold in over 200 countries $43.3 billion revenue in 2011 Only marketed and distributed in US, Canada, Mexico and the Caribbean $5.6 billion revenue in 2011 Brought to you by TopManagementDegrees.com Sources: http://finance.yahoo.com/blogs/the-exchange/coke-unofficially-crosses-dmz-north-korea-163719971.html http://en.wikipedia.org/wiki/Coca-Cola#cite_note-2008_chem1-118 http://www.theglobeandmail.com/technology/tech-news/apple-cracks-interbrands-best-global-brands-top-10-list/article555780/ http://www.thecoca-colacompany.com/ourcompany/ar/ pdf/TCCC_2011 Annual_Review.pdf http://www.thecoca-colacompany.com/ourcompany/ar/ http://en.wikipedia.org/wiki/List_of Coca-Cola_brands http://www.thecoca-colacompany.com/ourcompany/index.html http://www.businessinsider.com/facts-about-coca-cola-2011-6?op=1 http://brandz.ogilvyeditions.com/top100/2011/ http://www.thecoca-colacompany.com/heritage/ourheritage.html http://www.statista.com/statistics/216888/global-market-share-of-coca-cola-and-other-soft-drink-companies-2010/ http://www.drpeppersnapplegroup.com/annualreport/2011/ http://www. pepsico com/Media/Eact-Sheets html