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Busting the Big Data Myths for Marketers

BUSTING THE BIG DATA MYTHS FOR MARKETERS Still believe Big Data is not for you? Here's a reality check! What is Big Data? Big Data is a collection of tools and technologies for storing and processing huge amounts of data quickly, effectively and in a cost effective manner. It exceeds the reach of commonly used hardware environments and software tools to capture, manage and process data in a timely manner for its users. BIG DATA is Wondering what has Big Data to do with about numbers, cold facts and analytics marketing? Isn't it just for IT? Think again! You are buying into one of the whereas MARKETING is about ideas, creativity and knowing the Customer biggest myths around Big Data Common Marketing Myths about Big Data Facts: Myths: Big Data is of no use to marketing Marketing accounts for 45% deployment of Big Data By 2016, 73% of marketers will have a Big Data Analytic solution implemented It is a fad bound to fade Just 50% of marketers control their data. Letting someone start their conversation means you play by their rules, My data is my property Big Data is the panacea to all that ails me & my business 42% of marketers grapple with lack of process in in campaigns Embrace Big Data for Bigger, Better Results! 1. Define data Determine the data types required to meet business challenges and resolve customer problems 2. Have an implementation plan Use data analysis, not intuition, to create an effective plan to help you maximize your marketing results 3. Analyze & Fine-tune Ongoing monitoring of results will help you identify opportunities and potential loopholes in your marketing result | [email protected] e www.wiziq.com/blog A USA: 1-800-567-8059, India: 1-800-3000-1771 WizIQ education.online

Busting the Big Data Myths for Marketers

shared by WizIQ on Nov 20
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In this Big Data driven world, there are still many professions that shy away from exploring the pros and cons of putting their data.

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