Busted, Plausible or Confirmed: Campaigner® Investigates Common Email Marketing Myths

Busted, Plausible or Confirmed: Campaigner Investigates Common Email Marketing Myths Myth #1 Email Marketing is Dead Status: Busted Myth Busting Tip: Shun the notion of email being a "must do." Instead, make it a revenue driven component of your marketing program with key performance indicators that quantify its effect on the bottom line. Myth #2 Only Send Emails During a Prescribed Day or Time XII п 30 Status: Plausible, but be wary 25 20 15 ША ПА IA Myth Busting Tip: Use Email Service Provider (ESP) analytics to determine optimal timing and preference for a specific audience, which may be different from those of the broader industry. Myth #3 Email Frequency Should be the Same for All Customers Status: Plausible, but take caution Myth Busting Tip: Allow customers to guide email communication frequency by analyzing their actions. Reach out more frequently to those with high interaction rates and give the others some space. Myth #4 Avoid "Spam" Folder Trigger Words Status: Busted Myth Busting Tip: Don't be afraid to take risks (the phrase "spam words" may eventually become extinct). Test, test, and re-test to see what works best. Myth #5 Let Loyalty Reign Supreme Status: Confirmed Myth Busting Tip: Treat your customers like people, not numbers. Send tailored messages that adhere to specific preferences and consider implementing a loyalty program. campaigner" EMAIL INTO REVENUE III IV