Business: The Social Media Landscape

BUSINESS THE SOCIAL MEDIA LANDSCAPE While corporate America still measures success in revenue sheets and cash on hand, there's no question social media is changing the landscape of business. 77 m Top 20 corporations 51 42 YouTube, which has a larger social media presence than any of these corporations, is owned by Google and therefore not its own corporation. m 39 m m= million 21 21 20 20 19 17 16 15 14 14 14 m m Didn't make the top 20 FAST FOOD 9 million 7 million 5 million 5 million 5 million 3 million 2 million 1 million Taco Bell Chick-fil-A Burger King Dairy Queen KFC Wendy's Sonic Arby's AUTOMOTIVE BMW 11 million 9 million 8 million 6 million 5 million Harley-Davidson 4 million 4 million Ferrari Mercedes-Benz Audi Porsche Lamborghini Mini Jeep Honda 3 million 3 million 2 million Aston Martin Ford 2 million 2 million 1 million 1 million 1 million Toyota Volkswagen Nissan SPORT 20 million 12 million NBA WWE 10 million 10 million 6 million 5 million 4 million 4 million UFC NFL MLB Olympics NHL NASCAR Wimbledon 1 million Wwwww MEDIA National Geographic ESPN 14 million 13 million Musica.com 13 million 13 million Discover CNN Breaking News History Channel Nickelodeon 13 million 12 million 10 million CNN 10 million 9 million 8 million НВО New York Times RETAIL H&M Lacoste Hello Kitty 14 million 10 million 10 million 10 million Dove Louis Vuitton 10 million DC Shoes 10 million Gucci Adidas 10 million 9 million AIRLINES 5 million 2 million 2 million 2 million Lufthansa (USA) 1 million Southwest 00000 JetBlue KLM AirAsia TECHNOLOGY iTunes 26 million 26 million PlayStation 19 million 16 million Xbox 3:34 Windows Live Messenger Google Samsung Mobile USA Twitter 000000 16 million 15 million 14 million 14 million Pixar Intel 13 million BlackBerry 13 million Note: Rankings calculated using Facebook fans and Twitter followers totaling at least 1 million, according to fanpagelist.com; products excluded top-business-degrees.net 1. Facebook 2. Coca-Cola 3. MTV 4. Disney 5. Starbucks 6. Converse 7. Red Bull 8. McDonald's 9. Snaptu 10. Walmart 11. Victoria's Secret 12. NBA 13. Target 14. Monster Energy 15. Subway 16. Google 17. Burberry 18. Zara 19. Twitter E 20. Levi's