Business Guide to the Wonderful World of Facebook

BUSINESS GUIDETO the wonderful world of Facebook Why should your business be on Facebook? 66 99 There are more than two billion connections between local businesses. In an average week, there are over 645 million views and 13 million comments made on Approx 70% of monthly users in the US & Canada are connected to a local business on Facebook. pages Create a page for your business on Facebook to. .. 66 99 Be discoverable: Ensure people can find you when they search for you on Facebook. Stay connected: Customers like, read and share your posts. Connect with them. Be timely: Your posts can help reach groups of people when tailored to them. Remember: Your page is an extension of your business. It's an easy way to share updates and more with the people who matter It's ready to help you engage your customers on desktop and on mobile - at home and on nost Get a URL: Request a web address which Get insights: Analyt- ics on your Page will give you a deeper understanding of your customers. makes you easy to find. Use it on other marketing materials. the move. Build your audience.. Encourage your current customers and supporters to like your page. Also explore the options under the Build Audience button. Invite your friends: Tell people about your Page so they can support you by liking it This initial audience helps you to build credibility. Share your Page: Be sure to like it yourself. Be a spokesperson for your business and lead by example. Invite your businesses contacts: Upload a spreadsheet of email addresses to send email invites to let people know about your new page. Remember: It's not about the number of likes you get. It's more important to genu- inely connect with the people you engage with on Facebook, as they'll help to tell your story. Jllake your business come alive with compelling content! As you post, think about what your customers find interesting and inspiring. Experiment with different kinds of posts. Does your audience love highly visual photo posts? You'll find out their tastes quickly using Page Insights - see which posts perform best. Be authentic Share what you're genuinely excited about and your customers will be excited Be responsive: When you garner comments and responses from your fans, show that your business is listening and that you care about their opinions. AUTHENTIC too. Do what works: Replicate your Be consistent: Setting a schedule for your posts can also help maximise your time. success using posts that garner more engagement. Remember: Your recipe for success is to create Page posts and ads that are interesting to your customers and target each message accordingly so the right people see it. Reach more of the people who matter most to you To find people who are most likely to be interested in your product or service, you can use Facebook ads to send the right message to the right people. Create an Ad Locations O United Kingdom, England London + 50 km Add a country, county, town or postcode Age 6 18 - - No max When using the Ad Create tool, use "interest targeting" to reach people who already Gender O All Men Wome Languages O Enter a language like similar pages or businesses on Facebook to More Demographics - yours. Interests O Search interests Suggestions Browse Behavlours O Search behaviours Browse Connections O OAl O Only people connected to Render Positive O Only people not connected to Render Positive O Advanced connection targeting Include people who are connected to 0 Enter your Page, app or event names. Exclude people who are connected to 0 Enter your Page, app or event names. Include people whose friends are connected to 0 2, app or event names. Use the Ad Create tool to target the friends of your customers. It's a way to grow your customer base through relationships and word-of-mouth. Like Add a private list of your customers to Facebook using custom audiences. Then Be specific. Create sets of ads to connect with different target audiences. People are more likely to respond to a message crafted just for them. use lookalike audiences in the Ad Create tool to find fans similar to them. Remember: you can maximise the return on your investment by creating ads for specific audiences. Measure and adjust Facebook has several different tools to help you measure how you're doing. Visit Page Insights regularly and look for trends so you can develop more of the best-performing content. Overview ie Likes A Reach l Visits E Posts Your Fans People Reached People Engaged The people who lke your-Pege Women 17% 1 39% 46% Your Fans All Facebook 0.7% 12-17 18-24 45-64 Men 0.2% 0.7% 1 61% Your Fans 54% 6% All Facebook Country Your Fans City Your Fans Language Your Fans United Kingdom London, England, United. English UIg United States of Americe Manchester, England, Unit. 12 English (US) Australia Birmingham, England, Uni.. Spanish Use Page Insights to understand who responds to your messages. Cater to them through targeted ads and promoted posts. When creating your ads, try out different images & headlines to see which ones work. Facebook will allocate more of your budget to your best performing ads. Remember: Marketing your business is all about helping you achieve your goals. GO FORTH&MAKE YOUR BUSINESS Great! Sources: facebook.com/business/overview facebook.com/notes/facebook-marketing/sharing-new-data-andstories-about-us-small-businesses-on-facebook/10151331477532217 brought to you by renderpositive.com PRender Positive