Business case for Pinterest: Fact or fluff?

Business Case for Pinterest Pinterest buyers spend more, buy more items, and conduct more transaction than other social media buyers 300 BUYING POWER INDEX 250 200 in 150 100 However, Pinterest buyers spend more money, more than, and on more items than any of the other top 5 special media sites. Pinterest user are second only to Linkedin user in the Buying Power Index of the top social media sites. U.S. consumers who use Pinterest follow an average of 9.3: retail companies on IIII IIII IIII the site. Pinterest pins which include prices receive 36% more likes than those which do not. The number of daily Pinterest users has increased by 145% 2012 Pinterest attracts 1,090 visitors per minute. 12 83%. of Pinterest users are women. In the U.S., the most popular categories are Fashion, Desserts, Clothes and Birthdays. PINTEREST Source: jeffbullas.com Infographic: Copperbridge Media $15000