Building a LinkedIn Profile: Tips, Optimisation, Checklist for Perfect Profiles

Linked in Numbers, Tips & How To Fill In Your Profile How many people use LinkedIn? 300 million Number of new members per second in 2 per sec Number of monthly unique visitors m. 187 million 40% July Percentage of users that check LinkedIn on a daily basis 17 mins Average time a user spends on LinkedIn per month 2.1 million million Number of LinkedIn Number of Linkedln business pages groups Why you should be on LinkedIn 44,000 Daily Mobile Job Applications in 1.45 million Daily Mobile Job Views 15 million Daily Mobile Profile Views Optimal Company Page Layout in Search for people, jobs, companies and more Advanced Home Profie Connections Jobe Intereste Business Services Upgrade Logo Navigate from here to other pages, such as Careers, Products etc... Main Toolbar Home Careers Products & Services Insights How You're Connected Connections Cover Photo People, colleagues & companies you're following. Your Company Statement emo Careers Cartwright King is and reprosentation to dlen Careers Recent Updates Jobs you've posted. How to ensure your business won't fall foul of social media foul play Image Status Update Affiliated Company Pages Related Ads etc... Comments Adverts related to your industry or interests. Status Updates in Detail Enter a Status Update: Post about breaking news, industry trends etc. Insights: Use these to get to know your audience and increase the relevance Tip: Limit text length to 50 characters and your engagement could increase by 28% of your posts. Call To Action: Include a URL in Status Update your post copy. Drive people to a blog post, landing page or YouTube video. Description: Don't forget to edit the default Image Description text when you add a link. Keep it simple and reduce Engage: Posting is just the start! Stay engaged with the conversation by adding a question or redundancy. Like • Comment • Share Target Your Post: Narrow down your audience by industry, role, region/city or company size. Exclude or include your employees. View Comments comment on the conversation. Tip: Linkedin does not allow you to respond as the brand, so post as yourself on behalf of the Impressions • Clicks • Shares • Engagement Measuring Success: Strive for more than 1.0% engagement on each post. Engagement is defined as the percentage of times members clicked, liked, commented or shared the update. brand to answer questions and be a resource. How to build your LinkedIn Profile Picture: Headline: Use this for your summary headline instead of your job title. URL: Customise this URL to make it shareable and avoid ugly numbers at the end of your profile. Smile and look professional. Tip: Describe YOU as if this Your Picture Headline (180 characters) were a headline to Linkedin.com/in/YourName a newspaper or book title Summary: Humanise your story to say who you are and what you have done. Speak in the first 8000 Characters person. 2000 Experience: Summarise your role and key contributions. Characters per Position Publications: List your blogs, papers and anything published. 2000 Characters Skills: List at least 10 of your core skills to set up others to endorse you. 50 Skills Characters 100 Education: Expand on your degrees to tie in relevant keywords. Characters per School Additional Info: List alternative ways for others to get in touch with you. 1000 Characters Honours & Awards: List them! 1000 Characters Recommendations: Secure as many 1000 as you can from current & past contacts. Characters Include your phone number, Top Tips Twitter handle and blog URL at the top of your summary. Avoid boats, pets, Include executive relatives or education and mystery hands on your shoulder on your picture. Avoid a resume-style breakdown of all your accomplishments. stop listing your high school no matter how old you are! Start to endorse Give direction and tell Use your profile name in your URL others first to your recommenders what to say about receive the return favour. you. Make Sure... Linked in Linked in Your Company Page is completely filled out and optimised. Your Profile is completely filled out and optimised. You share your blogs You are not afraid from your company as well as any other interesting content from your niche. 4 to make connections and join groups. CartwrightKing SOLICITERS You treat LinkedIn To add Skills like you would a networking event but on your own terms. to your profile. You connect with the businesses that you want to do with business with. Greentarget Strategic Communications conducted a social media study that found: in -8+ Older professionals, those in their 40s, 50s and 60s, are embracing social networks more now than ever before, and generational gaps in their usage appear to be levelling off. 88% in LinkedIn is seen as the most credible network, with 88% saying they perceived the content they received from the network as being trustworthy. Professionals that are active on LinkedIn... Will be ahead of the pack as more firms join and use the social network. Have an opportunity to be better connected than other firms (if you have a company with 20 employees, each with 100 active contacts you instantly have a pool of 2000 potential contacts). Can be seen as a thought leader whilst other companies play catch up. in Can accelerate brand building, foster lead generation and client retention. Meet people and businesses that otherwise may have slipped under the radar CartwrightKing SOLICITORS cartwrightking.co.uk Sources: http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/#.U6gGXPldVLA http://blog.linkedin.com/2014/05/01/linkedins-q1-2014-earnings/ http://blog.linkedin.com/2014/02/06/linkedins-q4-2013-earnings/ http://blog.linkedin.com/2014/04/18/the-next-three-billion/ http://thefinancialbrand.com/30777/facebook-twitter-youtube-linkedin-profile-image-sizes/ http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/#sr=g&m=o&cp=or&c t=-tmc&st-(opu%20qspwjefe)&ts=1403522564 http://www.businessinsider.com/heres-why-law-firms-need-to-start-paying-attention-to-linkedin-2011-12 http://kevin.lexblog.com/2012/12/11/7-ways-to-boost-your-linkedin-lead-generation/ http://www.greentarget.com/2012-in-house-counsel-new-media-engagement-survey