Brooks National Running Day – Running Trends 2013
RUNNING TRENDS 2013 2 in 3 Runners think running as a couple leads to more sex. Why People 1 Exercise/Stay in shape Run 2 Fun/Enjoyment З Нealth 4 Mental Health/ Stress Relief RACING HABITS Race participation highest (more than 60%) among middle age groups. 35 44 53% 25-54 More than half (53%) of respondents have participated in an organized running race in the last year, up 15% from 2009. In 2012 a higher percentage of females participated in a race than males at Achieving a personal goal is the No. 1 reason why people enter into a race. 56% vs 51%. What They're Buying Buying Frequency Amount 45-54 Spent year olds 57% buy most frequently (2.6 pair per year). $327.01 of respondents purchase 2 or more pairs of running shoes per year. is the weighted average spent by middle age groups (25-54) annually on running gear. Sources: Leisure Trends Data* and Brooks Running Respondents: Individuals ages 16 and over who run at least 4 mile as an activity or part of a fitness routine six or more times per year. Of the 1,278 respondents, 63% classify themselves as runners. BROOKS * RUNNING TRENDS 2013 2 in 3 Runners think running as a couple leads to more sex. Why People 1 Exercise/Stay in shape Run 2 Fun/Enjoyment З Нealth 4 Mental Health/ Stress Relief RACING HABITS Race participation highest (more than 60%) among middle age groups. 35 44 53% 25-54 More than half (53%) of respondents have participated in an organized running race in the last year, up 15% from 2009. In 2012 a higher percentage of females participated in a race than males at Achieving a personal goal is the No. 1 reason why people enter into a race. 56% vs 51%. What They're Buying Buying Frequency Amount 45-54 Spent year olds 57% buy most frequently (2.6 pair per year). $327.01 of respondents purchase 2 or more pairs of running shoes per year. is the weighted average spent by middle age groups (25-54) annually on running gear. Sources: Leisure Trends Data* and Brooks Running Respondents: Individuals ages 16 and over who run at least 4 mile as an activity or part of a fitness routine six or more times per year. Of the 1,278 respondents, 63% classify themselves as runners. BROOKS *
Brooks National Running Day – Running Trends 2013
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