A Brief History of Social Advertising

UNIFIED A Brief HISTORY of SOCIAL ADVERTISING Social has become a critical component of the overall digital advertising market. As Facebook, Twitter, Linkedin, StumbleUpon, and others have emerged as social network leaders, they have created powerful new ways for advertising to reach the right consumers with the right message at the right time. Social advertising, a market that didn't exist just a decade ago, is projected to generate $11 billion in revenue by 2017. Read on to learn about the major players and the amazing pace of innovation in a rapidly expanding market. TIMELINE Su StumbleUpon FOUNDED 2002 Linked in. NOVEMBER 2002 2003 FOUNDED MAY 2003 2004 You Tube facebook FOUNDED FOUNDED 2005 FEBRUARY 2005 FEBRUARY 2004 facebook MAY AD 2006 FOUNDED Linked in MARCH 2006 MAY INTRODUCES ADVERTISING tumblr. You Tube 2007 LAUNCHES INTRODUCES PRE-ROLL ADS FEBRUARY 2007 foursquare JULY 2007 2008 REACHES LAUNCHES 100M MARCH 2008 facebook AUG USERS facebook AD REVENUE HITS 2009 $764 MILLION DECEMBER 2009 2010 175M FEB • PEOPLE LOG INTO facebook INTRODUCES Promoted EVERY DAY APR TWEETS JUN TRENDS REACHES 500M facebook JULY INTRODUCES USERS Promoted ACCOUNTS Su StumbleUpon ост INTRODUCES PAID DISCOVERY facebook DEC AD REVENUE HITS $1.8 BILLION AD REVENUE HITS 2011 $44.6 MILLION 250 MILLION Estimated by PEOPLE LOG INTO JAN facebook DAILY eMarketer. REACHES 100M Linked in. Linked in. MAR МЕMBERS COMPLETES IPO VALUING COMPANY MAY AT $4.3B REACHES RAISES $315M 10 M foursquare JUN USERS facebook AUG INTRODUCES ADS API GROWS TO facebook 100M+ SEP INTRODUCES ACTIVE USERS Sponsored Stories NOV facebook DEC AD REVENUE HITS AD REVENUE HITS $3.2 BILLION $139.5 MILLION Estimated by 2012 eMarketer. GROWS TO facebook 140M INTRODUCES MAR ACTIVE USERS MOBILE ADS facebook INTRODUCES APR PREFERRED MARKETING facebook DEVELOPERS PROGRAM COMPLETES IPO VALUING COMPANY AT $104.2B MAY PMD RAISES $16B facebook JUN MOBILE AD REVENUE SURPASSES DESKTOP REVENUE INTRODUCES MOBILE-ONLY NEWS FEED ADS facebook AUG INTRODUCES MOBILE APP INSTALL ADS 126M PEOPLE USE facebook ON MOBILE facebook SEP EXCHANGE LAUNCHES HITS 1B 618 MILLION - facebook REGISTERED OCT PEOPLE LOG INTO USERS facebook DAILY Linked in. NOV INTRODUCES ADS API MORE PEOPLE GROWS TO 200M LOG INTO facebook DEC EVERY DAY VIA MOBILE ACTIVE USERS THAN VIA DESKTOP AD REVENUE HITS 2012 $288.3 MILLION • Annual • foursquare BRINGS IN SOCIAL ADVERTISING Estimated by eMarketer. SPEND $2M IN REVENUE *REACHES. $4.7B INTRODUCES ADS API 2013 GROWS TO 100M+ Linked in. JAN ACTIVE USERS eMarketer. FEB wm ESTIMATES TWITTER'S 2013 AD REVENUE AT MAR $582.8 MILLION Linked in. & tumblr. APR INTRODUCE MOBILE ADS facebook REPORTS RECORD AD REVENUE OF YAHOO! BUYS tumblr. MAY $1.8B FOR Q1 2013 FOR $1.1B ****.-..- WITH OVER A THIRD 1/3 COMING FROM JUN EXPANDS ADS MOBILE ADS API PARTNERS US SOCIAL AD REVENUE • ESTIMATES BY BIA KELSEY• 2013 2014 2015 2016 2017 $6.1B $71B $8.4B $9.7B $11B Unified is an award-winning cloud marketing technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time news feed optimization, and programmatic advertising across all major social networks in one system of record. Our cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 400 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API Partner, and a Linkedin Ads API partner. UNIFIED For more information visit www.UnifiedSocial.com