Bricks and Clicks

BRICKS AND CLICKS RETAIL REFLECTIONS Brick and mortar stores are no longer the place to buy. They have to give shoppers new reasons to visit. The Internet and Smartphones create localization, personalization, and integration opportunities. MARKET DYNAMICS E-commerce Sales (billions) 300 250 200 150 100 50 2011 2012 2013 2014F 2015F 1 in 10 $280 BILLION E-commerce dollars are spent via mobile devices, Smartphones and tablets Estimated E-commerce sales by 2015 ACCESS TO DIGITAL There Are 1 | 250 MILLION AMERICAN ADULTS 85% 25% of adults own a mobile device. of adults own a tablet. 45% 61% of adults own a laptop. of those are smartphones. Mobile Sales Mobile Conversion 74% 36% Percentage of smartphone users who made a purchase in result of a smartphone search. Percentage of smartphone users who would make more purchases if the site were better optimized for a mobile experience. EXPANDING ROLE OF DIGITAL All about the Apps The multitude of available comparison shopping tools has equipped the consumer with information on how to get the best price, availability and nearest location to them, 44% 31% 22% at all times. Use price comparison Use barcode Use expert scanners and consumer Showrooming is while review apps. apps in stores. shopping. When a customer visits a brick and mortar retail location to touch and feel a product and then goes online or to a low-service big-box retailer to purchase the product at a lower price. Having the resource to instantly see lower prices on mobile phones has driven many consumers to second guess that in-store purchase. MEDIA FRENZY Social media and micro blogging have become an integral part of the internet. Unique Daily Visitors 153 MILLION facebook 37 MILLION twitter 28 MILLION linkedin 27 MILLION pinterest Social Retail made a After viewing an ad on a social site, 10% purchase online. consumers: went to the store 8% to purchase. 18% purchased or obtained a coupon through a daily deal site. EMERGING TRENDS 10 100 Daily Deals (In billions) Mobile Money (In billions) 3.9 BILLION 2015 Forecasted sales from daily deal sites like Groupon or Gilt. NFC mobile payments are expected to approach 50 Billion by 2014. TRANSPARENCY IS KEY Shopping is changing - people want lower prices and are willing to wait on shipping from items bought online. Retail brands must provide useful technology and resources, such as in-store mapping and discount apps, to entice consumers to stay in their stores and make purchases. This infographic prepared by Graphica. graphicadesign.com Source: comscore, pewinternet, nielsen Graphica Creating Brand Experiences that Work %24 %24