Breaking Bad finale: Breaking Bad vs. Breaking Good

Presented by: MediaMiser TURNING NEWS INTO KNOWLEDGE Breaking Bad 35 35 Breaking VS GOOd 56 Walter White and his drug lord alter-ego, Heisenberg, cooked up the final episode of Breaking Bad this week. But, according to Twitter, did the trending tragic hero keep on breaking bad? Or did he at least partially redeem himself in the eyes of viewers? HEISENBERG WALTER WHITE 100 100 BAD TO THE BONE CHANCE FOR REDEMPTION "HEISENBERG" MENTIONS: 23% "WALTER WHITE" MENTIONS: 77% Most tweets during the finale mentioned "Walter" far more often than his alter-ego, “Heisenberg." NEGATIVE TRAITS VS POSITIVE TRAITS 1% Di Diligence 28% 18% 18% 66% Pr Wr Te Ch Pride Wrath Temperance Charity 2% 52% 9% 1% 5% GI Gr En Pa Ki Hu Gluttony Greed Envy Patience Kindness Humility 56% of tweets mentioned positive traits 44% of tweets mentioned negative traits During the final episode, Twitter users mostly mentioned aspects of Walter's positive traits like temperance (or self-control), charity and diligence. Negative traits such as wrath, pride and greed - so familiar during much of the series – were mentioned by viewers, but less so. www.mediamiser.com ©2013 MediaMiser Ltd. y @MediaMiser 6FOR THE GOOD OF MY FAMILY" 6" SAY MY NAME "