The Brands of Basketball

THE BRANDS OF BASKETBALL NBA How NBA Sponsors Align with Athlete Influencers on Twitter LEBRON JAMES KEVIN DURANT KOBE BRYANT BLAKE GRIFFIN CHRIS PAUL 8,909 mentions 727 mentions 524 mentions 210 mentions 181 mentions @kingjames. @kobebryant @nikebasketball @kdtrey5 @cp3 @stephencurry30 @jumpman23 @blakegriffin32 @carmeloanthony adidas @adidashoops @dwighthoward @shaq @paul george24 Foot Locker. @footlocker @dwyanewade @manuginobili @russwest44 @gatorade @magicjohnson KIA @drose @jharden13 @kia @realjaywilliams STATE FARM @mettaworldpeace INSURANCE @stephensonlance @statefarm @scottiepippen @patbev21 @powerade @chrisbosh @nate_robinson @kyrieirving @mcdonalds @dgreen_14 @paulpierce34 SAMSUNG @john_wall @samsungmobileus @sergeibaka9 BBVA @davidtheadmiral @jlin? @bbva @kennethfaried35 @tylawson3 Coca-Cola @cocacola MENTIONS INCLUDING @PLAYER AND @BRAND 2-4 5- 10 11- 35 36 - 75 76 - 200 201 - 500 501 - 1,000 1,001 - 5,000 5,001 - 10,000 V Simply Measured simplymeasured.com