Brand velocity

WHAT MOTIVATES FOOD AND DRINK SHOPPERS? Many motivations to purchase ebb and flow with economic circumstance but price is always king. Whether a promotional offer or a collector mechanic, consumers gre looking for a deal. The virtues of a brond or product con tip the balance and deliver emotional odded value. Orgonic, local and regional provenonce, ecological + VALUE three major forces Idrive brand vitolity cut price conscience less is more beter ond VIRTUE environmental vitality |velocity_ best Products which deliver health, well-being or beguty benefits to me- centric shoppers beat the competition. Even being clear about ingredient levels and RDAS can be enough to inform shopper choice in a brand's favour. Highlight what a product's got and what it's not. commitments and links with charities all build consumer empathy. Know your qudience and what matters to them most. WHAT MOTIVATES FOOD AND DRINK SHOPPERS? Many motivations to purchase ebb and flow with economic circumstance but price is always king. Whether a promotional offer or a collector mechanic, consumers gre looking for a deal. The virtues of a brond or product con tip the balance and deliver emotional odded value. Orgonic, local and regional provenonce, ecological + VALUE three major forces Idrive brand vitolity cut price conscience less is more beter ond VIRTUE environmental vitality |velocity_ best Products which deliver health, well-being or beguty benefits to me- centric shoppers beat the competition. Even being clear about ingredient levels and RDAS can be enough to inform shopper choice in a brand's favour. Highlight what a product's got and what it's not. commitments and links with charities all build consumer empathy. Know your qudience and what matters to them most.