Brand Desire in Australia 2013

Brand Desire | Country Overviews | Australia | 25 BRAND DESIRE IN AUSTRALIA 2013 MOST TOP 20 DESIRABLE BRANDS BIGGEST WINNERS AND LOSERS IN BRAND DESIRE TOP 100 COOL THINK FEEL ACT BDI BDI CHANGE (from last year) Red Bull APPLE 198 +3% WWF 179 -5% STATUS DRIVEN RED CROSS 178 +67% +100% NUROFEN SONY 177 -3% CADBURY 170 -1% RESPECTFUL GOOGLE -20% 166 Australian Red Cross +67% VEGEMITE 165 -12% Australian Red Cross NIKE 161 +34% SKYPE 161 +6% AMERICAN EXPRESS +60% REASSURING TIFFANY 157 0% Panadol BMW 157 -3% AQANTAS +49% +49% SMIRNOFE BONDS 155 NEW CARING DISNEY 153 +1% VISA -25% unicef O TIM TAMS 153 NEW L'ORÉAL -29% TOYOTA 152 +20% BOOST SOCIABLE -29% TASTE.COM NEW 151 You Tube DOVE 148 +3% -35% adidas ARNOTT'S 147 +31% PRADA +20% 146 -35% 00IABC BRAND CONTINENTAL 146 NEW Winners MOST IMPACTFUL BRAND Nike creates Qantas bounces Aussie consumers VB goes back 100 Nurofen's share Omo's to basics "Live Well' strong bond with female runners back from trade opinion that dirt is and FULLELAVOORICE COLD campaign disputes and STORIES 2012/13 via 'She Runs mechanical wins. resonates 49 VB The Night' failures. good'. with Aussies. 34 OMO PROUDLY AUSTRALIAN Carman's emotive story is no longer that differentiating Woolworth's loses to Coles who are winning the price war. to consumers. Losers E 00000000000000000000