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Boost your Business with Email Marketing

EMAIL OPEN RATES IN THE NETHERLANDS Using a database of 318 users and 3 emails sent during July & August '11 Capital: Amsterdam Area:41,526 sq. km Population: 16.6 million Language: Dutch Civilian employment (2009, 7.887 million): industry--16.6%; services--81.8%; agriculture--1.6% Terrain: Coastal lowland Climate: Northern maritime, with cool summers and mild winters Favourite Colour: Orange Email Open Rates 124 306 121 310 129 309 ITotal Sent (The average bounce rates of the above emails are 2%. To reduce this make sure your I Numbers Delivered I Numbers Opened mailing list is kept up to date and all the email addresses are spelt correctly.) Industry standard open rates* *According to Mailchimp's industry benchmarks 15.51% VS 39.33% Dutch open rates ANATOMY OF AN EMAIL The building block of a successful email campaign 01. Preheader 05. Last little bit of text Although its just a few lines, this is the first thing Just a short paragraph at the end to let your that people will see. It's where you usually put the customers know of any other offers etc. "View in browser" link - Letting them see the 06. Company details It is a legal requirement that you include your email properly without the browser breaking it. 02. Header company details and address on your email. This is the most visual area in your email, its the Insert this in the footer along with the essential first big thing people will see and it should unsubscribe preferences. instantly tell them what the email is about and who it's from, so create a relevant headline and company logo. 03. Best promotion first Start the email strong with your best promotion available. Keep it simple. A large image of the product, a couple of lines of description that the customer needs to know and a nice visual of the promotion to draw the eye. 04. The Rest of the promotions List all the other promotions with a similar template; image of the product, few descriptive lines & the price, if there's a promo make sure it stands out. Brought to you by Bellcom.co.uk Follow us on Twitter @Bellcomuk

Boost your Business with Email Marketing

shared by kcatoto on Jan 24
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Email marketing is a fast, cheap, and effective way to build leads and make your business known to prospective clients. After running a successful email marketing campaign in the Netherlands, Bellcom ...

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Bellcom

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Social Media
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