Book Buyer Behavior

BOOK BUYER BEHAVIOR NOVEMBER 2013 INFOGRAPHIC WHO'S READING? IF YOU READ.. AVID READERS ARE: 10 36% 64% M BOOKS A YEAR OR MORE, AVID READERS COMPRISE 30.2% OF THE ADULT US POPULATION YOU'RE CLASSIFIED AS AN "AVID READER" {70 MILLION PEOPLE} WHO'S BUYING AN E-READER IN ΤHEΝΕXT 12 ΜΟΝΤΗS NOT AT ALL LIKELY NOT SURE ALREADY OWN VERY LIKELY SOMEWHAT LIKELY 51.8% THE E-BOOK MARKET IS LEVELING OFF AT ABOUT 30% 16.1% 15.8% 9.9% 6.4% OF BOOK SALES. DIGITAL VERSUS PRINT: NO PULP FRICTION HERE: THE PAGE IS THE RAGE AMONGST E-READER & TABLET OWNERS, 83% PRINT BOOKS STILL PLAN TO BUY 83 78 PLAN TO BUY PRINT PLAN TO BUY DIGITAL ONLY 9% OF E-READER OWNERS PLAN TO BUY ZERO PRINTED BOOKS. INDIES ARE #1 'BEST-SELLER: PREFERENCE FOR INDIE BOOKSTORES SURPASS CHAINS AND ONLINE RETAIL FAVORITE PLACE TO SHOP FOR BOOKS: | 23% 45% OF ALL READERS LIVE OR 22% 21% WORK WITHIN 10 MILES OF AN INDIE BOOKSTORE COMPARED TO 10% 12% 56% WHO LIVE OR WORK WITHIN 10 MILES OF A CHAIN BOOKSTORE |LOCAL / INDIE |CHAIN ONLINE BIG BOX STORE BOOK CLUB OTHER the Created by Jaclyn Salem for The Futures Company futures www.jaclynsalem.com company SOURCE: http://www.versoadvertising.com/Wi7survey2012/