Why You Need a Persona-Based Content Marketing Strategy

Bobby Tong

published on May 11, 2017 in Content Marketing

Whether you’re a B2B or B2C brand, marketing thought-leaders are constantly saying that personas are the foundation to a successful content marketing strategy.

The benefits of creating persona-targeted content is that you are better able to address buyer pain points at each stage of the buying cycle, which ultimately leads to more sales for you.

We know that researching and developing personas can be a daunting task, so start off small with what you have easy access to, and work your way up to a full-blown persona-based content marketing strategy.