Visually Content Hack: Using Multiple Photos in a Tweet

Kathleen Smith

published on April 1, 2014 in Tools

Twitter announced a set of new features last week, including photo tagging and multiple image uploads. Users can now share up to four photos in a single Tweet, as well as tag up to 10 people in a photo (similar to tagging on Facebook).

As with all new social media rules and features, marketers have a lot to gain by mastering and leveraging this new capability. Ad Age singled out a few brands, including Meaw Mix and General Electric, that area already endorsing the ability to make their Tweets more visual.

Whether you are responsible for a brand’s social media communications or “Tweet” on behalf of your small business, you too can take advantage of the new “collage” capability. Here are a few ideas:

  • Create a larger image out of the thumbnails that reveals smaller, complete images when viewing the images alone.
  • Create a comic that uses the individual thumbnails as “panes” of the comic strip.
  • Use the format as part of your creative composition. It looks strangely like a window, doesn’t it?
  • Use the thumbnails to share a story told in copy.
  • Create a microcatalog or look book for your brand in a single tweet.
  • Use the thumbnails to introduce your followers to members of your team and get bonus points for tagging them in the photos with the new tag function.
  • Do an informal contest or poll, using retweets of the individual thumbnails as votes.

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Kathleen Smith is the Marketing Director at Visually. Follow this space for more of her content marketing hacks and let her know what you think: @katsmithtweets.