If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand.
Previously on the Visually blog, we’ve shown you how snackable content not only delivers information that’s easy to consume but also makes the best use of existing content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain:
- A longer shelf life for content on social media.
- The ability to easily tweak content for appropriate platforms.
- The potential to drive new engagement and brand awareness.