There are four living generations in America, and each has a different set of experiences and goals. To help marketers quickly get a frame of reference for each of them, this four-infographic series includes demographic information and background on Millennials, Gen X, Baby Boomers, and Traditionalists.
Here are some the basics on marketing to Baby Boomers:
Baby Boomers want to be reminded of their accomplishments and look towards the future, not their age. Journalist Tom Wolfe called Baby Boomers the “Me Generation” after post-WWII economic prosperity gave Boomers an extended period self-fulfillment and self-realization. Baby Boomers were valued in their youth and want reassurance that their ideas are still valued now. Generally, they are great team players, love a little competition, and tend to be brand loyal. Marketers can reach this audience by appealing to their idealism and nostalgia and spotlighting their stories.
A message that’ll... keep reading