Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent basis.
Yet survey results from our recent study titled “Communication Breakdown: How Marketers and Creatives Can Get Along” reveals these relationships can be just as rocky as they are beneficial. Both marketers and creatives used words like “frustrating” and “challenging” to describe the other, hinting at some underlying problems in communication and planning.
Go a step further and you can pinpoint key issues that crop up and drive marketers crazy. According to our survey, less than half (47%) of creatives meet deadline, only a third (36%) follow the creative brief, and just a quarter (27%) anticipate problems during the creative... keep reading