Marketing to the four different active generations in America can be tricky.
This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists.
Here’s some background on who Millennials are and how marketers can start to think about addressing their needs:
As a whole, Millennials want to feel connected and involved when making purchasing decisions, which is why they tend to write, read, and trust product reviews. Traditional marketing methods of cold calls, magazine ads, and radio spots can be viewed as too corporate and impersonal.
This digitally savvy generation prefers to naturally discover content, and that’s where inbound marketing shines. Personalized and targeted emails, social media, how-to videos, blog posts, and eBooks are better methods of reaching this audience. Marketers should focus on building relationships with Millennials by fueling their need for self-expression. Additionally, featuring user-generated content as part of a content marketing strategy reinforces their need for individuality, while increasing your brand advocate numbers.
A message that’ll motivate Millennials: You will work with other bright, creative people.
Sarah Corley is a marketing specialist at WSOL where she works with clients to deliver stellar results via social media strategy. She has Bachelor of Science degrees in graphic design, journalism and public relations. Professionally trained in singing and dancing, Sarah also enjoys creating mixed media art, cooking, and collecting Pantone Universe accessories.