Great marketing requires a lot more than great ideas. The best strategy in the world won’t amount to much if marketers aren’t able to bring their concepts to life.
Enter the creative team. Whether it’s in house, an agency, or a bunch of freelancers, creatives need to have a good relationship with marketers to produce effective content. But do they? According to a study we just did, everything from creative briefs to feedback could use a little more attention. Check out this infographic for highlights from our report.