Big pieces of visual content that take weeks or months to create are a big investment. When you put a ton of resources into an infographic, interactive site, video or data visualization, you’re probably making a mistake if you only wind up with only one piece of content–however amazing that one piece may be.
Bottom line, your audience isn’t in one place, so you can’t expect a single piece of content to reach people across channels. Want to make sure your big gambles make a bigger splash? Our CEO Matt Cooper published an article for the Content Marketing Institute with some simple solutions for getting more mileage out of your visual content.
Here’s a preview:
If you spend several months and most of your budget and time creating a tent-pole piece of content, then you’re left with little to populate your social channels and blog.
There’s a solution to this dilemma. Remember when you were in grade school and learned about how Native Americans used every part of the buffalo? So too can you get more mileage out of your data-visualization videos and interactive sites with creative derivative content. You can continue to employ it on your social and blog channels long after the tent-pole content has launched.
Want to move beyond reusing and recycling content? Here are some more ideas for putting your best foot forward: