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Marketers Face Basic Challenges When Using Analytics

Marketers Face Basic Challenges When Using Analytics

  Besides being one of the primary metrics used for selling advertising space on websites, analytics can be ... keep reading

Forget FIFA Sponsorship, Nike is Winning the World Cup with Social Media Campaigns

Forget FIFA Sponsorship, Nike is Winning the World Cup with Social Media Campaigns

The 2014 FIFA World Cup kicks off next month and as soccer fans worldwide are busy following their teams and predicting ... keep reading

Visually Announces Campaigns: Content Marketing From Ideation to Analytics

Visually Announces Campaigns: Content Marketing From Ideation to Analytics

As brands recognize the power of content marketing – and the important role visual content plays in it – ... keep reading

How to Grow Up From a Brand Blog to a Brand Publisher

How to Grow Up From a Brand Blog to a Brand Publisher

This article first appeared on the Content Strategist. Screaming, “I want to be a brand publisher!” from the ... keep reading

How to Rock Instagram: Lessons from Adidas, Ben & Jerry’s and Other Top Brands

How to Rock Instagram: Lessons from Adidas, Ben & Jerry’s and Other Top Brands

Based on the traction Instagram is gaining among social media marketers and its ability to engage users these days, ... keep reading

The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips and More

The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips and More

This article was first published on the Buffer Blog.     Do you know what you’re posting, sharing, and ... keep reading

How to Amplify Your Visual Content Strategy with SEO

How to Amplify Your Visual Content Strategy with SEO

These days, statements that SEO is dead are common, along with predictions that content marketing and social media are ... keep reading

6 Web Analytics Tools to Help Strengthen Your Content Strategy

6 Web Analytics Tools to Help Strengthen Your Content Strategy

Data – from analytics reporting traffic and conversion rates to engagement performance metrics – has become ... keep reading

From Baseball Cards to Happy Meals: Lessons From the History of Micro-content

From Baseball Cards to Happy Meals: Lessons From the History of Micro-content

It takes a lot to grab an Internet user’s attention today. Half of all web page visits last for 10 seconds or less, ... keep reading

How to Use Visual Content to Boost a Rebranding Campaign

How to Use Visual Content to Boost a Rebranding Campaign

Whether you’re overhauling your brand or just giving it a bit of a facelift, rebranding is a daunting process. A step ... keep reading