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All Articles In: Content Marketing

Native Analytics: A New Approach is Needed to Measure Content Marketing ROI

Native Analytics: A New Approach is Needed to Measure Content Marketing ROI

  So what’s the ROI on all this content? It’s the million dollar question for marketers today. Yet ... keep reading

More Than Burritos: Chipotle’s Creativity Shines in Content Marketing

More Than Burritos: Chipotle’s Creativity Shines in Content Marketing

If you’ve eaten at Chipotle lately, you might have enjoyed a short story from Jonathan Safran Foer or Toni Morrison ... keep reading

Forget FIFA Sponsorship, Nike is Winning the World Cup with Social Media Campaigns

Forget FIFA Sponsorship, Nike is Winning the World Cup with Social Media Campaigns

The 2014 FIFA World Cup kicks off next month and as soccer fans worldwide are busy following their teams and predicting ... keep reading

Visually Announces Campaigns: Content Marketing From Ideation to Analytics

Visually Announces Campaigns: Content Marketing From Ideation to Analytics

As brands recognize the power of content marketing – and the important role visual content plays in it – ... keep reading

How to Grow Up From a Brand Blog to a Brand Publisher

How to Grow Up From a Brand Blog to a Brand Publisher

This article first appeared on the Content Strategist. Screaming, “I want to be a brand publisher!” from the ... keep reading

5 Common Misconceptions About Licensing Content

5 Common Misconceptions About Licensing Content

As more brands and businesses look to ramp up their content offerings to help drive new customers to their sites and ... keep reading

The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips and More

The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips and More

This article was first published on the Buffer Blog.     Do you know what you’re posting, sharing, and ... keep reading

How to Amplify Your Visual Content Strategy with SEO

How to Amplify Your Visual Content Strategy with SEO

These days, statements that SEO is dead are common, along with predictions that content marketing and social media are ... keep reading

Report: Majority of Marketers Lack an Integrated Content Strategy

Report: Majority of Marketers Lack an Integrated Content Strategy

Content marketing is a double-edged sword. A perfectly calibrated content marketing strategy can take your brand, ... keep reading

Best Practices in Content Strategy: Inside Benetton’s Incredible, Edgy Colors Magazine

Best Practices in Content Strategy: Inside Benetton’s Incredible, Edgy Colors Magazine

This article first appeared on the Content Strategist.   When Digiday asked Richard Turley, the innovative, ... keep reading