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Michael Patterson

Michael Patterson leads co-marketing efforts at Sprout Social, a social media management and engagement platform for business. His insights are regularly featured on Sprout Social’s Insights blog, Social Media Examiner and Adweek’s SocialTimes. When he isn’t pouring over content or researching social strategies, he can be found exploring Chicago’s unique neighborhoods and breweries.

One Social Media Metric to Rule Them All

One Social Media Metric to Rule Them All

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow ... keep reading