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Matt Cooper

Visually + ScribbleLive: The Future of Content Marketing

Visually + ScribbleLive: The Future of Content Marketing

As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create ... keep reading

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic ... keep reading

There’s More Demand for Premium Video Than Ever Before

There’s More Demand for Premium Video Than Ever Before

In January 2007, a man named Ron Davis uploaded a video to YouTube of his bulldog Tillman skateboarding around a Santa ... keep reading

How to Choose the Best Video Hosting Site

How to Choose the Best Video Hosting Site

Earlier this year YouTube launched a very public celebration of its 10-year anniversary. It had much to be proud of; ... keep reading

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters ... keep reading

How to Craft an Engaging Narrative with Data

How to Craft an Engaging Narrative with Data

If there were a gold standard for brands engaging in data storytelling, it’d be Google’s Politics & Elections ... keep reading

Why the On-Demand Economy Shifts the Traditional “Agency of Record” Model

Why the On-Demand Economy Shifts the Traditional “Agency of Record” Model

For anyone working in marketing, the release of Mary Meeker’s annual internet trends report is Christmas come early. ... keep reading

Why Every Social Network Is Launching a Native Video Platform

Why Every Social Network Is Launching a Native Video Platform

Earlier this year the Twitter marketing team commissioned a survey of its users so it could better understand how they ... keep reading

Five Things We Learned at the Marketo Conference

Five Things We Learned at the Marketo Conference

Last week we attended the Marketo conference in San Francisco, and I was impressed by the scale, energy and content. ... keep reading