8 Examples of Effective Animated Videos That Drive Engagement and Sales

Visually

published on November 10, 2017 in Content Marketing

Content alone does not make a great video; you need a great video design that make a visual statement combining design and data visualization to deliver a story. Designers often get a little excited and put too much fancy design to fill in the space. The best content marketing brands are the ones that know how use content to drive conversions and pushing the boundaries. Keep in mind, quality = attention span.

“Morton Salt Girl’s 100th Birthday” – Morton Salt

For 100 years, we’ve celebrated life’s moments with the Morton Salt Girl — from birthdays to holidays to the everyday.

 

“Autodesk Forge” – Autodesk

Autodesk came to Visually to help translate the features of their new Forge platform into vignettes with fantasy machinery that make everything come to life. I played a key role by providing feedbackto the animator (alongside Autodesk’s team) to help make the final video match Autodesk’s creative vision.

 

“Getting to Know ICANN For Business” – ICANN

The Global Business Engagement team works to ensure that private sector stakeholders are kept engaged in and informed about ICANN’s work. The Domain Name System is what allows the Internet to expand rapidly as a single, stable, interoperable network worldwide. Visit us at icann.org/business to access resources for private sector stakeholders interested in learning more about the work of ICANN and how a global, scalable, interoperable Internet benefits their business and their bottom line.

 

“Lenovo 2-in-1 Convertible” – Lenovo

I had the pleasure to work with Visually and Lenovo on this fun animation featuring their latest 2-in-1 Convertible Laptop. The animation aimed to show off the computer, and do so in a way that was fun and engaging. In the end I think we were able to blend together a nice mix of both 3D and 2D animation to bring the computer to life. Enjoy!

 

“Unexpected Life Lesson I’ve Learned From My Dad” – Gerber Life Insurance

There’s nothing quite like receiving life lessons from dad. You never know when the next lesson will be or what you’ll learn, but you may have fun in the process.

 

“Gerber Life Grow Up Plan” – Gerber Life Insurance 

Working with Gerber Life Insurance Company, I helped put together this fun 2.5D animation. Using a mix of particle effects, light flares, and parallax motion, I was able to add some great movement and bring life to these still photos. Enjoy!

 

“Oracle Now Economy Video” – Oracle

I got the opportunity to work with Oracle again on this animated video about the Now Economy. Oracle is leading the charge in integrate IT systems and this video is being used as a jumping off point for people wanting to learn more about Oracle and the Now Economy. Responsibilities: Creative Direction, Design, Animation, Post Production

 

“How Should I Invest My Money” – SigFig

SigFig is the easiest way to manage your money – simply connect your accounts and we will tailor a portfolio based on your goals.

 

We hate to efforts go to waste, so we’re determined to share anything and everything we have learned to help you create better videos for your business.

If you want to stay on top of the latest trends, tips, and best practices, speak with one of our expert or check out our ebooks and guides.