Content alone does not make a great video; you need a great video design that make a visual statement combining design and data visualization to deliver a story. Designers often get a little excited and put too much fancy design to fill in the space. The best content marketing brands are the ones that know how use content to drive conversions and pushing the boundaries. Keep in mind, quality = attention span.
“Morton Salt Girl’s 100th Birthday” – Morton Salt
For 100 years, we’ve celebrated life’s moments with the Morton Salt Girl — from birthdays to holidays to the everyday.
“Autodesk Forge” – Autodesk
Autodesk came to Visually to help translate the features of their new Forge platform into vignettes with fantasy machinery that make everything come to life. I played a key role by providing feedbackto the animator (alongside Autodesk’s team) to help make the final video match Autodesk’s creative vision.
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