Every piece of content should be written in a language and tone befitting your audience. But do you know how to create content that speaks to them?
Take Rosetta Stone for instance, they grew from a model that was all about language learning and moved into education technology. With millions of learners worldwide, the company has expanded its offerings and propelled the learning of a second language for native english speakers.
Tanya Mas, Director of Global Marketing – Demand Generation & Content Strategy at Rosetta Stone, initiated contact with Visually to expand the reach of internally developed content for their marketing programs. Some of content pieces Visually has created for Rosetta Stone are: Closing the World Language Education Gap, and Meeting The Ell Challenge.
As the Global Marketing Director, Tanya is responsible for the strategy and execution of demand generation programs for the Enterprise & Education verticals in the US,... keep reading