Black Friday and Beyond: What the 2012 holiday season holds for online shoppers

Black FRIDAY AND BEYOND WHAT THE 2012 HOLIDAY SEASON HOLDS FOR ONLINE SHOPPERS HOW MUCH WILL PEOPLE SPEND ONLINE? 96 12% 2012/13 SHOPPERS WILL SPEND 12% MORE THIS HOLIDAY SEASON THAN LAST YEAR -- FOR A TOTAL OF ALMOST $96 BILLION BILLION. WHY PEOPLE WILL DO THEIR HOLIDAY- SHOPPING ONLINE IOUT 16:3 WANT TO AVOID THE CRAZY OF PHYSICAL STORES 51 % 38% ONLINE PLAN TO USE ONLINE COUPONS 51% OF AMERICANS WILL SHOP ONLINE DUE TO THE CURRENT ECONOMY. MOBILE SHOPPING WILL BE BIGGER THAN EVER 12% WILL USE THEIR MOBILE DEVICES TO SNEAK IN SHOPPING TIME AT WORK 1 OUT OF 5 ONLINE SALES WILL HAPPEN ON A MOBILE DEVICE (ODesktop Sale TABLET OWNERS ARE THE BIGGEST ODesktop Sale SPENDERS 21% (O Desktop Sale 'Mobile Sale MORE THAN DESKTOP/LAPTOP SHOPPERS ODesktop Sale TABLET LAPTOP/DESKTOP $123 $102 PER ORDER PER ORDER 24 2$ SLOW SITES CAUSE WEB STRESS 3 OUT OF 4 SHOPPERS FEEL STRESS OR ANGER WHEN USING A SLOW WEBSITE ALMOST HALF (44%) WORRY THAT A SLOW CHECKOUT MEANS THE TRANSACTION 44%E FAILED PEOPLE ABANDON THEIR CARTS WHEN SITES ARE SLOW 8 OUT OF 10 ONLINE SHOPPING CARTS ARE ABANDONED DURING THE HOLIDAYS CUSTOMERS ABANDON THEIR SHOPPING CARTS WHEN SITES ARE SLOW 3 BILLION THIS ADDS UP TO MORE THAN $3 BILLION IN LOST SALES. WHEN SITES ARE SLOW RETAILERS LOSE 7% 1 SECOND DELAY JUST A1-SECOND DELAY IN PAGE LOAD CAN HURT REVENUES BY 7% THIS TRANSLATES TO $658 MILLION IN LOST REVENUES FOR THE 2012 HOLIDAY SEASON $658 MILLION strangeloop SOURCES SHOP ORG. SOASTA, HARRIS INTERACTIVE, IBM, IMRG, ADOBE DIGITAL MARKETING INSIGHTS. PHOCUSWRIGHT. KEYNOTE. FOVIANCE, ABERDEEN GROUP. STRANGELOOP STRANGELOOPNETWORKS.COM